Brand Tone

Professional, expert, precise, confident, high-quality, innovative, sophisticated, clear, and aspirational.

Brand Values

• •Quality
• •Performance
• •Innovation
• •Respect
• •Sustainability
• •Collaboration

Best Practices

• •Lead with Expertise: Always frame communication from a place of knowledge and authority. Use precise, technical language where appropriate (especially for B2B audiences) but ensure the key benefits are clear to all.
• •Emphasize "We" and Partnership: Use collaborative language ("We support you," "Let's create together") to reinforce the value of working *with* the client, positioning signvision.ch as a partner rather than just a supplier.
• •Let the Visuals Do the Talking: Invest in high-quality photography and videography. The copy should complement the visuals, not describe them. Use short, impactful headlines like "Privatsphäre in Schön" (Privacy in Beauty) or "Das Ziel stets vor Augen" (The goal always in sight) that add a layer of conceptual elegance.
• •Balance Professionalism with Aspiration: While the core tone is professional, don't be afraid to use aspirational and emotive words ("impressive," "brave," "masterpiece") when describing the outcome and impact of the work, especially on more visual platforms like Instagram.
• •Anchor Everything in Quality: Whether writing a technical description or a creative social media post, the underlying message of premium quality, durability, and precision must be consistent. Mentioning high-quality materials, skilled craftsmanship, and proven results reinforces this core brand promise.

Social Perception

Highly competent, reliable, premium service provider, trusted partner, and leader in their field, known for technical expertise, product quality, and professionalism.

Copy Examples

• •Precision in planning meets perfection in execution. For the new [Client Name] headquarters, we engineered and installed a complete guidance system that combines functionality with minimalist design. Our architectural signage solutions integrate seamlessly into your vision, ensuring every detail reflects the building's core identity. Let's build with clarity. #Signage #Architecture #SwissMade #Signaletik
• •From a simple van to a moving masterpiece. This full wrap for [Client Name] isn't just advertising; it's a statement. Bold colors, sharp lines, and a flawless finish that turns heads on every street. Your brand in motion. #CarWrapping #VehicleGraphics #Werbetechnik #Signvision
• •Is your storefront getting the attention it deserves? Make an unforgettable first impression. From elegant illuminated lettering to eye-catching window graphics, we help businesses in Gossau and beyond stand out. See how our quality craftsmanship can elevate your brand. Get a free consultation today. #LocalBusiness #Signage #SwissQuality
• •More than a window. It's your space for privacy, security, and comfort. Our high-performance window films reduce heat, block UV rays, and provide stylish privacy without sacrificing natural light. Smart, effective, and beautifully integrated. #WindowFilm #BuildingSolutions #Sustainability #Privacy
• •signvision.ch: Engineering Visual Identity.