Brand Tone

Approachable & Passionate, yet Modern & Sales-Driven

Brand Values

• •Personalization & Self-Expression
• •Quality Craftsmanship
• •Passion & Relatability
• •Customer-Centricity

Best Practices

• •Lead with Passion, Sell with Style: Start with the 'why'—the love for creating and personalizing a space. Use friendly, relatable language inspired by the founders' story, then transition to the stylish, modern benefits of the products.
• •Balance 'We' and 'You': Tell the brand's story using 'we' (e.g., 'We started creating our own décor...') to build connection, but focus the call-to-action on the customer using 'you' (e.g., '...provide you with the same style...').
• •Use Niche-Specific Language: Speak the language of the target audience. Use terms like 'man cave' or 'setup' for golfers and gamers, and more heartfelt, personal language for home decor and wedding shoppers.
• •Highlight 'Handcrafted' and 'Custom': These are the brand's key differentiators. Nearly every piece of copy should reinforce that the products are not generic, but are personalized, high-quality, and made by passionate creators.
• •Maintain a Friendly & Approachable Voice: Even in sales-focused copy, maintain a warm tone. Use words like 'Vibez,' 'Friends,' and a friendly 'hello@' contact to keep the brand from feeling too corporate. This honors the small business roots that customers trust.

Social Perception

Trusted vendor and high-quality maker, perceived as a reliable choice for unique, handcrafted, gift-worthy items.

Copy Examples

• •Your Course, Your Cave. From your career-best score to the layout of your home course, turn your golfing passion into art. Our custom wood signs are handcrafted for the true enthusiast. What golf memory would you put on your wall? #SignVibez #GolfDecor #CustomSigns
• •Make Your House a Home. One Sign at a Time. It started with our first home. Now, we want to help with yours. Share your favorite quote, family name, or inside joke, and we'll handcraft it into a piece you'll treasure forever.
• •Level Up Your Setup. Your stream room is your sanctuary. Make it legendary with a custom gamer sign from SignVibez. From retro 8-bit designs to personalized LED signs with your gamer tag, we build the vibe you've been looking for.
• •The 'Welcome to Our Forever' Personalized Wedding Sign. From our home to yours, we know how special this day is. Welcome your guests with a beautifully crafted sign that marks the beginning of your new chapter. Made with love, because we've been there too.
• •Wear Your Fandom on the Wall. Don't just watch your favorite shows and movies—make them a part of your space. Explore our collection of pop-culture-inspired signs and find the piece that speaks to your inner geek.