Brand Tone

Expert, Practical, and Aspirational

Brand Values

• •Quality and Innovation
• •Accessibility
• •Transformation
• •Expertise

Best Practices

• •Lead with the Solution: Frame every product as an answer to a common problem (e.g., 'Achieve the stone-wall effect without the heavy lifting,' 'Upgrade your kitchen in an afternoon').
• •Balance Aesthetics with Technical Specs: Since the target audience is practical, always pair inspirational images with concrete details like material (EPS, WPC, PVC), dimensions, thickness, and key benefits (insulating, sound-absorbing, lightweight).
• •Use an Authoritative and Direct Tone: Write with confidence. Use strong, direct verbs and avoid ambiguous or overly flowery language. Phrases like 'Engineered for,' 'Built to last,' and 'Advanced technology' reinforce the brand's expertise.
• •Highlight 'Easy Installation': This is a primary value proposition. Consistently mention how simple, fast, and accessible the installation process is to empower the DIY customer. Use videos and step-by-step guides to support this claim.
• •Reinforce the 'PlastiWood' Heritage: Subtly mentioning the connection to PlastiWood in brand storytelling or 'About Us' sections can build trust by implying a deeper industrial expertise and a long-standing history in material manufacturing.

Social Perception

A reliable and specialized supplier of modern, DIY-friendly decoration materials.

Copy Examples

• •Tired of plain, cold walls? Transform your living room with Signorbit's resin-coated EPS panels. Get the timeless look of brick with modern thermal insulation. Lightweight, easy to install, and built to last. Your weekend project starts here.
• •Art is in the details. Our canvas prints are made using state-of-the-art digital printing on high-quality, 350gr fireproof fabric. From the Grand Masters to modern abstracts, bring gallery-quality art to your walls. Discover the collection.
• •The Professional Finish, Simplified. Signorbit offers innovative decorative solutions that anyone can install. From wood-effect panels to 3D wall coverings, bring your vision to life.
• •Your Next Home Transformation Is Inside.
• •Engineered for elegance and durability. Our WPC slatted wood-effect panels offer the warmth of natural wood without the maintenance. Perfect for both indoor and outdoor feature walls, they are designed for a seamless, professional installation by you.