Brand Tone

Compassionate, Respectful, and Professional

Brand Values

• •Remembrance
• •Quality Craftsmanship
• •Personalized Support

Best Practices

• •Use Empathetic Language: Always employ words that convey compassion, respect, and understanding. Use phrases like "in this difficult time," "a gentle reminder," "honor their legacy," and "a comforting keepsake."
• •Focus on "Memory" and "Tribute": The copy should consistently reinforce that the products are not just items, but meaningful tributes and tools for remembrance. Words like "memory," "legacy," "tribute," "honor," and "remembrance" should be central to the vocabulary.
• •Maintain a Professional and Reassuring Tone: Avoid overly casual or overly somber language. The tone should be professional, calm, and reassuring, inspiring confidence in the quality of the service and the product.
• •Highlight Personalization and Quality: Emphasize the custom nature of the service. Use terms like "personalized," "custom-designed," "unique," and "crafted for you" alongside words that denote quality, such as "high-quality," "impeccable," "elegant," and "durable."
• •Keep Calls-to-Action Gentle: Instead of aggressive sales language ("Buy Now"), use softer, more invitational calls-to-action. Examples include "Explore our designs," "Contact us for a personal consultation," "Learn more about our process," or "View our catalogue."

Social Perception

Highly positive, but likely limited to direct customers and partners due to lack of broad online presence. Perceived as a reliable, high-quality local Quebec business that provides a valuable and sensitive service.

Copy Examples

• •Honoring a beautiful life. Create a lasting tribute with our personalized funeral bookmarks, crafted with care and compassion.
• •More than a bookmark, this is a keepsake of a life well-lived. Each bookmark is designed with the utmost respect and attention to detail, featuring your choice of photo, text, and design. A gentle and beautiful way to keep their memory close to heart.
• •At Signets Funéraires, we combine our passion for design with a deep sense of empathy. We understand the importance of creating a perfect tribute, which is why we work with you every step of the way to craft a commemorative item that is as unique as the life it honors.
• •Custom Funeral Bookmarks | Compassionate Service, Quality Design | Signets Funéraires
• •Subject: Providing Comfort Through Quality Keepsakes. At Signets Funéraires, we specialize in creating elegant, personalized memorial products that offer a meaningful source of comfort to grieving families. We would be honored to partner with you to provide this supportive service to your clients.