Brand Tone

Friendly, Passionate, and Trustworthy

Brand Values

• •Authenticity
• •Fan-Centricity
• •Trust and Care
• •Community and Passion

Best Practices

• •Always Speak Fan-to-Fan: Use language that shows you understand the passion behind collecting. Reference fandoms, characters, and the excitement of the "hunt" to build a connection with the audience.
• •Prioritize Trust in Every Message: Whenever discussing products or services, weave in mentions of authenticity, security, and care. Reinforce the "Signet Seal" and the witnessed signing process to constantly reassure customers.
• •Keep it Enthusiastic but Professional: Your excitement for a new signing should be palpable, using exclamation points and positive adjectives. However, balance this with clear, professional details about ordering, shipping, and authentication.
• •Showcase the Customer Experience: Regularly feature customer testimonials and photos of their newly acquired signed items (with permission). This provides social proof and reinforces the brand's commitment to making fans happy.
• •Be a Guide, Not Just a Seller: Create content that helps collectors, such as guides on how to care for autographs, spotlights on different fandoms, or checklists for upcoming conventions. This positions the brand as a valuable resource and a central part of the collecting community.

Social Perception

reputable and reliable source for authentic autographed memorabilia

Copy Examples

• •The hero you've been waiting for is on their way! We're honored to announce an exclusive signing with [Celebrity Name] at C2E2. Don't miss your chance to add a certified authentic signature to your collection. Pre-orders are now live—secure your piece of history!
• •That prized movie poster on your wall? Your favorite Funko POP? Let's make it legendary. Our send-in service is open for [Event Name]! Trust us to handle your treasure with the care it deserves and get it signed by [Celebrity Name]. It’s your collection, perfected.
• •In a world of replicas, be certain. Every autograph from Signet comes with the Signet Seal—our unbreakable promise of authenticity. Scan the code, see the history, and know your collectible is the real deal. Collect with confidence.
• •We're not just selling collectibles; we're celebrating the stories that define us. From the biggest names in Hollywood to the voice actors who brought our favorite characters to life, we are your trusted connection to the fandoms you love. What will you add to your collection next?
• •And that's a wrap on an incredible weekend at [Event Name]! A huge thank you to everyone who joined us, sent in their items, and shared their passion. Your collectibles, now bearing the authentic signatures of your heroes, are on their way home. The journey continues!