Brand Tone

commercial and promotional

Brand Values

• •accessibility
• •affordability
• •customer satisfaction
• •high-quality products at good prices
• •excellent customer service
• •smoking cessation support

Best Practices

• •Maintain a Clear and Direct Tone: Continue to use straightforward and easy-to-understand language. Avoid overly technical jargon unless explaining specific product features. The focus should be on the benefit to the customer.
• •Highlight Key Selling Points: Consistently emphasize promotions, discounts, and free shipping offers. These are strong motivators for the target audience.
• •Showcase Product Variety: Regularly feature the wide range of products available, from disposables for beginners to advanced devices for experienced vapers. This reinforces the idea of being a one-stop-shop.
• •Emphasize Customer Service and Support: Remind customers of the knowledgeable team available to answer questions and provide recommendations. This builds trust and loyalty.
• •Incorporate User-Generated Content: Share positive customer reviews and testimonials in social media posts and on the website. This provides social proof and builds credibility.

Social Perception

Generally positive, especially regarding product variety, competitive pricing, and convenient delivery services. Perceived as meeting customer expectations for popular brands and wide selection in the growing UAE vaping market.

Copy Examples

• •Your New Favorite Vape is Here. Explore our massive collection of disposables, e-juices, and premium devices. Find your signature flavor today and enjoy free shipping on orders over AED 300.
• •Upgrade Your Vape Game. From the latest pod systems to high-performance mods, we have everything you need for the ultimate vaping experience. Shop now and get up to 70% off on select items!
• •Ready for a Change? Make the switch from traditional cigarettes with our wide range of user-friendly starter kits and flavorful nicotine salt e-liquids. Our team is here to help you on your journey.
• •The Best Brands, The Best Prices. We stock all your favorite vape brands at prices you'll love. Authentic products guaranteed. Don't settle for less.
• •Weekend Plans: Sorted. Get everything you need for a relaxing weekend. Order your favorite e-juices and accessories now for express delivery straight to your door.