Brand Tone

Elegant & Aspirational, Warm & Inviting, Approachable & Friendly, Descriptive & Evocative

Brand Values

• •Quality
• •Atmosphere & Ambiance
• •Customer Satisfaction
• •Australian Connection (Implied/Partial)
• •Sensory Experience

Best Practices

• •Develop a Brand Voice Chart: Create a simple internal guide outlining core tone characteristics (e.g., "Elegant yet Approachable," "Descriptive not Technical"), with "do's and don'ts" for language.
• •Focus on Sensory Language: Consistently use vivid and evocative words that appeal to the sense of smell and describe the *feeling* or *mood* a scent creates, rather than just listing ingredients.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual style. If images are elegant and minimalist, the copy should reflect similar sophistication.
• •Customer-Centric Language: Frame descriptions and benefits around how the product enhances the customer's life, home, or well-being. Use "you" and "your" to make it personal.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they still align with the intended brand tone and values, making adjustments as the brand evolves or as new insights are gained.

Social Perception

Positive but Niche, Trusted for Home Fragrance, Aesthetically Pleasing, Limited Wider Visibility

Copy Examples

• •Headline (Website Banner/Ad): "Craft Your Sanctuary. Discover Signature Scents for a Home That Feels Uniquely You."
• •Product Description Snippet (for a calming lavender candle): "Unwind and embrace tranquility. Our Serene Lavender Soy Candle gently releases a soothing aroma, transforming your space into a peaceful haven after a long day. Hand-poured with care for a clean, enduring burn."
• •Social Media Post (Instagram): "Weekend bliss starts with the perfect ambiance. ✨ Which Signature Scent is filling your home with joy today? Share your moments with us! #SignatureScentAU #HomeFragrance #WeekendVibes #AustralianHomes #ScentedSanctuary"
• •Email Subject Line (Promotion): "An Invitation to Elegance: New Arrivals to Elevate Your Every Day."
• •About Us Snippet: "At Signature Scent Australia, we believe in the power of fragrance to tell a story and shape your environment. We meticulously craft each scent to bring warmth, sophistication, and a personal touch to your cherished spaces."