Brand Tone

Aspirational, trustworthy, celebratory, professional, and knowledgeable, emphasizing excitement and credibility.

Brand Values

• •Quality and Safety
• •Creativity and Personalization
• •Celebration and "Wow" Factor
• •Professionalism and Collaboration

Best Practices

• •Lead with 'Wow,' Follow with 'Trust': Always pair aspirational language with reassuring mentions of safety and quality (e.g., "FDA compliant," "food-grade").
• •Use Evocative, Sensory Language: Employ words like "swirl," "shimmer," "sparkle," "mesmerizing," and "liquid light show" to describe visual effects powerfully.
• •Emphasize the 'Signature' Aspect: Continuously reinforce personalization and uniqueness using phrases like "Create your own," "Your signature touch," or "Personalize your party."
• •Speak to Both Audiences: Craft messages that resonate with both professional B2B clients (e.g., safety, reliability) and home consumers (e.g., fun, ease of use).
• •Focus on the Occasion: Frame products as solutions for specific events and moments (weddings, holidays, parties) to make them more relatable and desirable.

Social Perception

Perceived as the go-to source for high-quality, safe, and visually impressive drink enhancements, trusted by professionals for its credibility, and loved by consumers for its ability to elevate events and create memorable experiences.

Copy Examples

• •Your events are flawless. Your drinks should be too. Our FDA-compliant and Kosher-certified edible glitters provide the unforgettable 'wow' without the worry. Elevate every toast from simple to signature. #SignatureDrinkLab #WeddingInspo #EventPlanner #CocktailHour
• •Don't just host. Dazzle. ✨
• •Turn your cocktails into conversations. With our Custom Edible Drink Images, your logo, photo, or message floats atop any foam-topped drink. Printed on thick, premium wafer paper with food-grade inks in our FDA-inspected facility, it's the signature touch you've been looking for. Simply place, serve, and watch them snap, sip, and share.
• •This year, make your holiday drinks legendary. Just a pinch of our Shimmer Glitter Dust™ transforms any beverage—from beer and wine to the kids' sparkling cider—into a liquid light show. Tasteless, 100% food-grade, and certified awesome. Shop the 'wow' now!
• •The Secret Ingredient for Unforgettable Drinks. Trusted by Mixologists. Loved by Guests. Stock your bar with the best in beverage shimmer and custom toppers.