Brand Tone

Friendly, encouraging, and community-oriented, coupled with a reliable and service-focused approach. The communication is approachable and supportive, aiming to inspire and empower customers.

Brand Values

• •Creativity and Inspiration
• •Quality and Craftsmanship
• •Customer-Centricity
• •Community
• •Versatility and Accessibility

Best Practices

• •Always Use an Encouraging and Inspirational Tone: Frame your copy to empower customers and spark their creativity. Use words like "create," "imagine," "inspire," and "discover."
• •Highlight Quality and Versatility: Consistently mention the high quality of the materials and the endless possibilities for use. This reinforces the value of the products.
• •Incorporate User-Generated Content: Regularly feature customer projects and testimonials in your marketing materials. This builds social proof and strengthens the sense of community.
• •Maintain a Friendly and Approachable Voice: Whether on social media or in customer service interactions, the tone should always be welcoming and helpful. Avoid overly formal or corporate language.
• •Focus on the "After" State: Instead of just selling a wood cutout, sell the finished project and the feeling of accomplishment. Use descriptive language that helps customers visualize what they can create.

Social Perception

The public perception is overwhelmingly positive. Customers view the brand as a reliable and high-quality source for craft supplies, praised for excellent customer service and speedy delivery. The brand is seen as a partner in creativity, providing essential components for customers to bring their own visions to life.

Copy Examples

• •Your next project starts here. Explore thousands of high-quality wood cutouts and bring your most creative ideas to life.
• •We are constantly amazed by the creativity of our community! Look at this stunning piece created by @[customerhandle]. What will you create today? #SignatureCutouts #DIYInspiration
• •Unleash your inner artist! From whimsical shapes to custom letters, our precisely cut wood pieces are the perfect canvas for your next masterpiece. Shop now and enjoy fast shipping on all orders!
• •Crafted from high-quality Baltic Birch, our [product name] cutout is sanded smooth and ready for your creative touch. Perfect for painting, staining, or decorating for any occasion. Let your imagination run wild!
• •New Shapes Just Dropped! Get Inspired for Your Weekend Project.