Brand Tone

Enthusiastic, Celebratory, Community-Oriented/Affiliated, Customizable/Personalized, Informal and Engaging

Brand Values

• •Identity and Pride
• •Celebration and Events
• •Customization and Self-Expression
• •Service

Best Practices

• •Know Your Niche Audience: Deeply understand the language, slang (if appropriate), and values of the target communities (e.g., Greek life, event planners). Use terminology that resonates.
• •Emphasize Celebration and Pride: Infuse copy with excitement and a sense of occasion, especially when promoting event-related products or apparel for organizations.
• •Highlight Customization Benefits: Clearly communicate the ease and appeal of personalization. Use phrases like "Make it yours," "Your design, our expertise," "Uniquely you."
• •Maintain an Energetic and Approachable Voice: Especially on platforms like TikTok, keep the language upbeat, friendly, and engaging. Use emojis where appropriate to add personality.
• •Show, Don't Just Tell (Visual Congruence): Ensure that the visuals (product photos, videos) accompanying the copy match the energetic, celebratory, and community-focused tone. User-generated content (with permission) can be powerful here.

Social Perception

Niche Provider, Event Enhancer, Visibility primarily through TikTok and direct website

Copy Examples

• •Headline for Greek Apparel: "Wear Your Letters Loud & Proud! 🔥 Shop custom Sigma Graphics gear and represent like never before. #GreekLife #CustomPride"
• •TikTok Video Caption (showcasing a custom floor wrap at an event): "Watch the party pop! ✨ Our custom floor wraps take celebrations to the next LEVEL. Get yours at shopsigmagraphics.com! #EventUpgrade #PartyDecor #SigmaGraphics #Quinceañera #Sweet16"
• •Product Description (for a customizable hoodie): "Your Chapter. Your Style. Our Quality. Design the perfect hoodie to showcase your pride. Soft, durable, and 100% you. Start customizing at Sigma Graphics!"
• •Instagram Post (if they expand): "Making memories that stick! 🤩 From custom decals to full-on event glam with marquee letters and floor wraps, Sigma Graphics has your special occasions covered. What are you celebrating next? #SigmaEvents #PartyRentals #CustomEverything #SavannahEvents"
• •Website Banner for New Arrivals: "Fresh Designs Just Dropped! 👀 Elevate your look or your next event with the latest from Sigma Graphics. Custom apparel, party props, and more. Shop now!"