Brand Tone

Artisanal & Craft-focused, Personalized & Intimate, Knowledgeable & Passionate, Nostalgic & Heritage-Rich, Luxurious & High-Quality, Inviting & Experiential

Brand Values

• •Craftsmanship & Tradition
• •Quality & Authenticity
• •Personalization & Individuality
• •Exploration & Innovation
• •Heritage & Storytelling
• •Sustainability & Ethical Sourcing
• •Customer Experience

Best Practices

• •Emphasize Craftsmanship: Use words like "handcrafted," "artisanal," "small-batch," "meticulously blended," and "bespoke" to highlight the human touch and skill involved.
• •Tell a Story: Weave in the brand's heritage, the perfumer's journey, and the inspiration behind scents. Connect fragrances to emotions, memories, and experiences.
• •Focus on the Sensory Experience: Use descriptive and evocative language to appeal to the sense of smell. Describe the notes, the mood a scent creates, and the feeling of wearing a unique fragrance.
• •Maintain a Personal and Inviting Voice: Write as if speaking directly to an individual. Use welcoming language and encourage interaction, such as booking a consultation or visiting the atelier.
• •Highlight Exclusivity and Quality: Subtly convey the premium nature of the ingredients and the unique, personalized aspect of the offerings, making customers feel they are investing in something special and lasting.

Social Perception

Highly Respected, Unique & Special, Authentic & Passionate, Memorable Experience, High-Quality Products, Inviting Atmosphere

Copy Examples

• •Sifr Aromatics: Where Your Story Becomes a Scent. Journey with our third-generation perfumer to unearth the notes that narrate your essence. Handcraft a signature fragrance, as unique as your memories. Book your bespoke consultation today.
• •More Than Perfume. It's a Legacy in Every Bottle. Discover the soul of Kampong Glam, captured in our small-batch aromatics. Each scent is a blend of heritage, passion, and the finest ethically sourced ingredients. Experience Sifr.
• •The Art of Slow Scent. Crafted by Hand, For You. In a world of fleeting trends, we cherish the timeless. Our soy-wax candles and perfume oils are meticulously hand-poured and blended, offering a lingering whisper of luxury.
• •Unlock Your Olfactory Signature. Go beyond the ordinary. At Sifr Aromatics, we guide you through an intimate exploration of rare and exquisite essences to compose a perfume that is unequivocally yours. Dare to define your scent.
• •From Generation to Generation, The Pursuit of Pure Aroma. Rooted in family tradition, inspired by global discoveries. Sifr Aromatics blends age-old techniques with contemporary artistry to create scents that resonate deeply. Explore our world of olfactory wonders.