Brand Tone

Inspirational, Empowering, Inclusive & Accepting, Positive & Affirming

Brand Values

• •Diversity
• •Love
• •Acceptance
• •Encouraging Growth/Pushing Boundaries
• •Heritage & Strength

Best Practices

• •Always Circle Back to Core Values: Ensure every piece of copy, whether a product description or a social media update, subtly or overtly reflects the brand's commitment to diversity, love, acceptance, and encouragement.
• •Use Inclusive and Positive Language: Actively choose words that are welcoming, uplifting, and affirmational. Avoid jargon or exclusionary terms. Focus on "we," "us," and "together" to foster a sense of community.
• •Tell Stories of Empowerment: Where possible, frame product descriptions or brand messages around the idea of personal growth, overcoming challenges, or celebrating individuality. Highlight how the art can serve as a reminder of these journeys.
• •Maintain an Authentic Voice: The tone should feel genuine and heartfelt, not forced. If the brand is about being a "daily reminder," the copy should feel like a friendly, supportive nudge rather than a loud command.
• •Be Consistent Across All Channels: From the website's "About Us" page to product names and any future marketing materials, the inspirational, inclusive, and empowering tone must be uniform to build a strong, recognizable brand identity.

Social Perception

A positive, inclusive, and thought-provoking lifestyle brand that offers art as a form of daily inspiration and a statement of personal values. The products themselves, focusing on themes of universal love, diversity, and empowerment, would likely appeal to individuals who share these values and seek to express them in their personal spaces.

Copy Examples

• •Headline for a new collection: "Dare to Be You. Art that Celebrates Every Story." Body: "Our latest collection is a vibrant reminder: the most beautiful things in life flourish outside your comfort zone. Discover pieces that champion diversity, echo love, and inspire acceptance. Your walls are waiting for a touch of courage."
• •Instagram Post (if they had one): "Embrace the spectrum of humanity. 💖 Our 'Love Has No Color' series is more than art; it's a statement. A daily nudge to live boldly, love freely, and accept openly. What does stepping out of your comfort zone look like for you today? #SietliLifestyle #Diversity #LoveWins #ArtForChange"
• •Product Description (for "Mixed people. All human" poster): "Beyond labels, beyond divides, lies our shared humanity. This piece isn't just a poster; it's a powerful affirmation. Hang it as your daily inspiration to see the beauty in diversity and the strength in unity. Because at Sietli, we believe in a world where everyone belongs."
• •Email Subject Line: "Your Daily Dose of Inspiration: Art from Sietli" Email Body Snippet: "At Sietli, we craft more than just art; we create reminders. Reminders that love knows no boundaries, that diversity is our strength, and that the best version of you is waiting just outside your comfort zone. Explore our collections and find the piece that speaks to your journey."
• •Website Banner Text: "SIETLI: Art That Lives Your Values. Stand for Diversity, Love, and Acceptance."