Brand Tone

Approachable Expertise: Expert & Passionate, yet Welcoming & Curated. It reflects deep wine knowledge without being intimidating, inviting both newcomers and connoisseurs.

Brand Values

• •Curation and Quality
• •Storytelling and Provenance
• •Championing Mexican Wine
• •Education and Discovery
• •Community Building

Best Practices

• •Tell the Story, Sell the Product: Always lead with the human element—the winemaker, the region's history, the unique process. The story is the value.
• •Translate, Don't Preach: Use correct wine terminology (e.g., "tannins," "terroir," "malolactic fermentation"), but always follow it with a simple, relatable explanation of what it means for the taste and experience.
• •Write for the Senses: Use vivid, evocative language. Instead of "it tastes good," describe how it tastes and feels. Use words like "silky," "vibrant," "aromas of leather and cherry," "a crisp, clean finish."
• •End with an Invitation: Foster engagement by ending posts and communications with open-ended questions. Ask for opinions, experiences, or preferences to build a two-way conversation.
• •Embrace the "Why": For every piece of content, explain why it matters to the customer. Why is this wine special? Why is this tip useful? Why should they come to this event? This connects the brand's expertise directly to customer benefit.

Social Perception

Siete Vinos is perceived as a premium, specialized wine boutique and a trusted destination for discovering high-quality, unique artisan wines, especially from Mexico. It is respected for its knowledgeable staff and its role as an educator in the local wine scene, offering not just products, but enriching experiences through in-store events and tastings.

Copy Examples

• •This isn't just Grenache. This is the story of a family-owned vineyard in Baja, where long sunny days and cool ocean breezes create a wine that dances on the palate. Notes of ripe strawberry and a hint of white pepper, with a finish that's as smooth as velvet. It’s the perfect bottle to prove just how incredible Mexican wine can be. Have you explored the wines of Baja California yet?
• •Curious about orange wines? You're not alone! Join us this Friday for a journey into one of wine's most exciting categories. We'll uncover the secrets behind their unique color and taste, sampling five incredible selections from around the world. No intimidating jargon, just great wine and good company. Seats are limited, so reserve your glass today!
• •Beyond the Label. Discover the Story in Every Bottle. A curated selection of artisan wines from Mexico and the world, chosen with passion for quality and craft.
• •Quick Tip: Why decant a young, bold red? It’s not just for show! Letting it 'breathe' for 30 minutes softens the tannins and unlocks its true aromas. Try it with your next Cabernet or Syrah and taste the difference!
• •Subject: Your New Favorite White Wine Has Arrived. Body: Hi [Customer Name], we just got our hands on a small batch of Albariño from a tiny producer in Rías Baixas, and we immediately thought of you. It's crisp, aromatic, and full of citrus and sea-salt notes—like a vacation to the Spanish coast in a bottle. Perfect for seafood or a sunny afternoon. Explore the taste of 'Mar de Frades' before it's gone.