Brand Tone

Friendly and Approachable, Feminine and Playful, Proudly Puerto Rican, Inclusive, Trendy and Current

Brand Values

• •Femininity
• •Inclusivity
• •Entrepreneurship/Small Business Spirit
• •Local Pride (Puerto Rican)
• •Trendy Fashion

Best Practices

• •Tailor your Spanish, English, or Spanglish to resonate authentically with your Puerto Rican and wider customer base.
• •Include notes on when to use Spanish, English, or Spanglish.
• •Maintain a friendly and approachable tone in all communications.
• •Emphasize the feminine and playful aspects of the brand through vibrant language and imagery.
• •Highlight the brand's Puerto Rican identity and local roots in the messaging.

Social Perception

Positive & Engaging, Local Favorite, Stylish & On-Trend, Dual Offering Appeal

Copy Examples

• •¡Nuevo! Vestido floral perfecto para tu próxima aventura. 🌸 #unoutfitalavez #sieteochosiete
• •Outfit of the day: ¡Siéntete fabulosa con nuestras nuevas piezas plus size! ✨ #plussizefashion #puertorico
• •We are loving this dress! Perfect for a brunch date! Get yours now! Link in bio.
• •¿Lista para el fin de semana? Tenemos el outfit perfecto esperándote en la tienda. Visítanos en Canóvanas. #unafloralavez
• •New arrivals are here! Check out the latest collection and treat yourself to something beautiful. Free shipping on orders over $75. #boutique #girlystyle