Brand Tone

enthusiastic, creative, and friendly

Brand Values

• •Quality
• •Creativity and Inspiration
• •Customer Satisfaction
• •Community

Best Practices

• •Stay Enthusiastic and Positive: Use vibrant, energetic, and positive language. Words like "stunning," "gorgeous," "amazing," and "beautiful" align with the existing customer perception.
• •Foster Community Engagement: Continue to encourage the use of the #Sietegiftshop hashtag. Feature customer creations regularly on your social media platforms to make your community feel seen and valued.
• •Be Visually Driven: Your products are highly visual. Ensure that all marketing materials, from social media posts to emails, feature high-quality, colorful, and inspiring images and videos of the products in use.
• •Maintain a Friendly and Approachable Voice: Continue to use a conversational and friendly tone. Engage with comments and messages on social media in a personal and helpful manner, just as "Maura" does on TikTok.
• •Emphasize Quality and Creativity: Consistently message the high quality of your products and their potential to unleash creativity. Frame your products not just as materials, but as tools for artistic expression.

Social Perception

Siete Gift Shop is perceived as a reliable and high-quality source for crafting supplies within its niche market. Customers express a high level of satisfaction and loyalty, often referring to themselves as "new loyal customer[s]". The brand is seen as a supportive part of the crafting community, which is strengthened by the owner's active and personal presence on social media.

Copy Examples

• •Unleash a universe of sparkle! ✨ Our new Cosmic Collection has landed. From supernova shimmers to galactic glows, these glitters are ready to launch your next project into another dimension. What will you create? #SieteGiftShop #CosmicGlitters
• •Warning: may cause an uncontrollable urge to create! 😉 Our chameleon pigments shift with every angle, adding a touch of magic to your art. Tap the link in bio to catch your own rainbow. #SietePigments #ColorShift
• •You guys are AMAZING! ❤️ We're so inspired by all the incredible art you're sharing with #Sietegiftshop. Keep the creativity flowing! P.S. We see you, and we appreciate you! ✨
• •Ready for a weekend of sparkle? ✨ We've got you covered. Stock up on your favorite glitters and pigments with 15% off this weekend only. Let's make something beautiful together! #CraftingCommunity
• •Meet 'Sunset Mirage' - it's not just a glitter, it's an inspiration. A stunning mix of fiery oranges and dazzling pinks that captures the magic of a summer sky. Perfect for tumblers, resin art, and any project that needs a touch of breathtaking color. High-quality, non-toxic, and ready to shine.