Brand Tone

Relaxed and Laid-Back, Approachable and Friendly, Informative and Educational, Community-Oriented, Confident and Modern

Brand Values

• •Quality and Purity
• •Customer Satisfaction & Service
• •Wellness and Natural Living
• •Advocacy and Stigma Reduction
• •Inclusivity and Diversity
• •Transparency

Best Practices

• •Always Emphasize Relaxation and Well-being: Words like "unwind," "relax," "calm," "chill," "wellness," and "good vibes" should be staples, reinforcing the core "siesta" concept.
• •Be Informative, Not Just Salesy: Provide context and education about the products and their benefits, helping to destigmatize and build trust. Use clear, straightforward language when explaining product details.
• •Foster a Sense of Community: Use inclusive language ("our community," "join us," "we believe"). Encourage interaction and make customers feel like they are part of the "Siesta G lifestyle."
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend – knowledgeable but not condescending. Use contractions and a conversational style where appropriate (especially on social media).
• •Be Confident and Transparent: Clearly communicate the quality, lab-testing, and natural aspects of the products. Don't shy away from the (legal) THC content where appropriate, but always within regulatory guidelines and with a focus on responsible enjoyment and wellness.

Social Perception

Positive Customer Experiences, Trustworthy and Legitimate, Community Focused, Association with Brandon Gomes, Advocates for the Industry, Award-Winning, Responsive (mostly), Active on Social Media

Copy Examples

• •Unwind your way. ✨ Our latest collection is all about finding your perfect 'siesta' moment. Quality you can trust, vibes you'll love. Explore the calm at siestag.com #SiestaG #LaidBackLiving #PremiumHemp
• •Tired of the everyday hustle? Discover a natural path to relaxation and well-being with Siesta G. We're passionate about premium, lab-tested hemp products and breaking the stigma around plant-based wellness. Learn more and join our community! #NaturalWellness #SiestaGLife #FunctionalWellness
• •Your Weekly Dose of Calm + What's New at Siesta G 🌿 (Body Snippet): Hey [Customer Name], ready to embrace that Siesta G feeling? We believe everyone deserves to explore the natural benefits of hemp. That's why we're committed to quality, transparency, and products that help you live a more relaxed life. Check out our new arrivals...
• •Stress less, siesta more. 😌 Your go-to for good vibes & premium hemp. Lab-tested, community-approved. #SiestaG #ChillVibes #HempCommunity #Tampa
• •Elevate Your Everyday. Experience the Siesta G difference with our all-natural, vegan hemp-derived products. Shop Now for a taste of the laid-back lifestyle.