Brand Tone

Comforting, modern, and personal. Evokes a sense of calm and curated style.

Brand Values

• •Family & Motherhood
• •Comfort & Quality
• •Neutral & Timeless Style
• •Curated Selection
• •Connection & Heritage

Best Practices

• •Use Storytelling: Share the founder's story and the inspiration behind products to build connection and authenticity.
• •Emphasize the comfort and quality of materials, particularly for babies' sensitive skin (e.g., bamboo pajamas).
• •Highlight the curated selection and the focus on carefully chosen items that meet specific standards of quality and style.
• •Incorporate the connection to 'siesta' (nap time) associating the brand with rest, comfort, and well-being for babies.
• •Showcase the modern, minimalist style with a focus on neutral palettes in visual and written content.

Social Perception

A brand that is perceived as modern, stylish, comfort-focused, and family-oriented, offering high-quality, curated products.

Copy Examples

• •Wrap your little one in the gentle embrace of our bamboo pajamas, designed for the sweetest dreams.
• •Inspired by sunny Siesta Key and peaceful nap times, Siesta Baby Company brings you curated essentials for your baby's comfort.
• •Discover our collection of neutral and timeless styles, perfect for creating lasting memories.
• •From our family to yours, we're dedicated to providing high-quality, comfortable clothing for your little ones.
• •Experience the difference of thoughtfully chosen materials and designs that prioritize your baby's well-being.