Brand Tone

traditional, expert, and proud

Brand Values

• •Tradition
• •Quality and Authenticity
• •Exclusivity and Prestige
• •Connection to Place

Best Practices

• •Emphasize Heritage and Tradition: Always connect the product to the brand's long history and artisanal methods. Use words like "legacy," "heritage," "traditional," and "time-honored."
• •Highlight the "100% Ibérico de Bellota" Standard: This is a key differentiator and a guarantee of the highest quality. Consistently use this full designation to educate and assure the customer.
• •Evoke a Sense of Place: Describe the unique environment of the Sierra de Aracena. Mention the "dehesa," the natural parks, and the specific microclimate to ground the product in its unique terroir.
• •Use Expert and Confident Language: The tone should reflect mastery of the craft. Use terms like "master ham makers," "perfected," and "unrivaled" to convey authority and expertise.
• •Focus on the Sensory Experience: Go beyond just describing the product. Use evocative language to describe the taste, aroma, and texture, inviting the customer to imagine the experience of enjoying the ham.

Social Perception

The public and customers perceive Sierra Mayor Jabugo as a provider of exceptional, high-quality Iberian ham. They are seen as a trustworthy and reputable brand with a strong commitment to traditional methods. The Guinness World Record has further solidified their reputation as a world-class producer. The brand is associated with luxury, special occasions, and the pinnacle of Spanish gastronomy.

Copy Examples

• •The Art of Time, The Taste of Tradition. For over three decades, Sierra Mayor Jabugo has perfected the art of curing 100% Iberian acorn-fed ham. In the unique microclimate of the Sierra de Aracena, time and tradition converge to create a flavor that is simply unparalleled. Experience the legacy.
• •From Our Dehesa to Your Table. We control every step of the journey. Our 100% Iberian pigs roam free in our own pastures, feeding on acorns, before our master ham makers begin the slow, natural curing process. This is quality you can trace and taste.
• •The World's Most-Awarded Ham. Recognized by Guinness World Records and celebrated by gourmands worldwide, our Jamón de Bellota 100% Ibérico is more than a meal; it's an event. Elevate your next celebration with a taste of the extraordinary.
• •A Legacy Carved in Flavor. Each slice of Sierra Mayor Jabugo ham tells a story of heritage, of the pristine dehesa, and of the patient hands that guide it to perfection. Discover the rich, nutty nuances of a true Spanish masterpiece.
• •The Essence of Jabugo, Delivered. You don't have to travel to the heart of Andalusia to experience its finest treasure. We deliver the authentic taste of our DOP Jabugo ham, crafted with passion and precision, directly to your door.