Brand Tone

Confident & Empowering, Modern & Stylish, Approachable & Inclusive, Authentic & Slightly Rebellious/Edgy, Playful & Relatable, Appreciative & Community-Focused

Brand Values

• •Female Empowerment
• •Quality & Functionality
• •Style & Versatility
• •Authenticity
• •Inclusivity
• •Sustainability
• •Breaking Barriers

Best Practices

• •Embrace the "Confident Friend" Persona: Write as if you're speaking to a savvy, stylish friend. Be encouraging, a little edgy, and always authentic. Avoid overly formal or stuffy language.
• •Highlight Empowerment and Function: Continuously weave in the message that the apparel helps women feel confident and perform their best, thanks to both style and technical features. Use active, strong verbs.
• •Speak to a Modern Sensibility: Acknowledge the outdated norms of women's golf apparel and position Sierra Madre Golf as the fresh, contemporary solution. Use current, relatable language.
• •Show, Don't Just Tell, the Versatility: Use imagery and descriptions that clearly illustrate how the apparel works both on the golf course and in other aspects of a stylish, active life.
• •Maintain Authenticity and a Touch of Rebellion: Don't be afraid to be a little bold or challenge traditional golf culture in a playful way. Let the brand's "badass" spirit shine through, especially in calls to action and social media interactions.

Social Perception

Highly Positive, Innovative & Fresh, Confidence-Boosting, Community-Oriented, Stylish & Desirable, Good Value (for the quality and design)

Copy Examples

• •Headline: Don't Just Play the Game. Own It. Body: Tired of golf wear that feels like a costume? Sierra Madre Golf is designed for the woman who defines her own style, on and off the course. Performance fabrics, effortless cool, zero apologies. This is golf, reimagined. #SierraMadreGolf #OwnTheCourse
• •Headline: Built for Your Swing. Designed for Your Life. Body: Why choose between course-ready function and everyday fabulous? Our latest collection blends technical innovation with timeless style, so you’re always prepared, wherever the day takes you. Discover pieces you'll actually *want* to wear. #GolfReadyAnything #WomensGolfApparel
• •Headline: The Only Après-Golf Plan You Need: Looking This Good. Body: From the 18th green to your evening out, transition flawlessly. Sierra Madre Golf delivers comfort that performs and style that turns heads. Because being a badass isn't just for the fairway. #EffortlessStyle #GolfFashion
• •Headline: Dear Golf Wardrobe: It's Time for an Upgrade. (You Deserve It.) Body: Say goodbye to unflattering fits and uninspired designs. Say hello to Sierra Madre. We believe women's golf apparel should make you feel powerful, comfortable, and unapologetically you. It's not just clothing, it's a statement. #NeverAnAfterthought #ModernGolf
• •Headline: Confidence Looks Good On You. (So Does This Skort.) Body: Step onto the course knowing your gear is as ready as you are. With smart design, luxe fabrics, and a fit that inspires, you're free to focus on your game—and looking incredible doing it. Pockets included, of course. #PlayWithConfidence #SierraMadreStyle