Brand Tone

Friendly, Inspirational, and Enthusiastic

Brand Values

• •Quality and Craftsmanship: Especially for their handmade items, but also in the selection of other brands.
• •Uniqueness and Style: Offering "sieraden en mode accessoires anders dan andere" (jewelry and fashion accessories different from others) and items made in limited editions.
• •Customer Satisfaction: Prioritizing good service, fast shipping, and positive customer experiences.
• •Personal Touch: Small details like nice packaging and personal notes are valued by customers and suggest the brand values a connection with its clientele.
• •Joy and Self-Expression: Their products are often described as "vrolijk" (cheerful) and help customers complete their outfits and express personal style.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (friendly, enthusiastic, inspirational), key vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content for the brand.
• •Know Your Audience: Understand who you're talking to. Widaro's audience seems to appreciate unique, stylish items and personal touches. The copy should resonate with their desire for self-expression and joy in fashion.
• •Be Authentic and Human: Let the passion for the products shine through. Use warm, approachable language. Avoid overly corporate or robotic phrasing. Personal anecdotes or "behind-the-scenes" style content can enhance this.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media captions, email newsletters, or customer service responses. This builds a cohesive brand identity. For example, the cheerful and helpful tone from reviews should be mirrored in marketing copy.
• •Review and Refine: Regularly review written content to ensure it aligns with the defined brand tone. Gather feedback (even informal) on how the copy is perceived and be open to making adjustments to keep it fresh and relevant.

Social Perception

Positive Reputation: Customers generally perceive Widaro very positively, highlighting the beauty and quality of the jewelry, fast delivery, and excellent, personal customer service. Many customers express being "heel blij" (very happy) with their purchases. Trusted Retailer: The combination of a physical store in Zwolle and a well-functioning webshop adds to their credibility. Source of Unique Finds: Customers appreciate the unique and handmade items, as well as the curated selection of other brands. Good Value: Products are considered to have a good price-quality ratio.

Copy Examples

• •Headline: Sparkle a Little Brighter Today! ✨ Body: Discover unique, handcrafted jewelry that tells your story. Our latest collection at Widaro is bursting with color and charm – find your new favorite piece and let your style shine! Perfect for gifting, or a little treat for yourself (you deserve it!). Call to Action: Shop New Arrivals Now!
• •Headline: That Perfect Finishing Touch? We've Got You. 😉 Body: From delicate necklaces to statement earrings, Widaro accessories are designed to make you feel fabulous. Each piece is chosen with love, because we believe every day is an occasion to look and feel your best. What will you choose to express yourself today? Call to Action: Explore Our Collections.
• •Headline: Handmade with Love, Just For You. ❤️ Body: There's something special about a piece of jewelry made by hand. At Widaro, we pour our passion into creating unique accessories that you won't find anywhere else. Or discover our carefully selected brands that share our love for quality and style! Call to Action: Discover Handcrafted Beauties.
• •Headline: Your Outfit's Best Friend is Waiting! Body: Hello sunshine! ☀️ Ready to add a pop of joy to your look? Our vibrant accessories are here to play. Mix, match, and layer to create a style that's all you. P.S. We love seeing how you wear your Widaro treasures – tag us! #WidaroStyle Call to Action: Find Your Perfect Match.
• •Headline: More Than Just Jewelry, It's a Feeling. 😊 Body: Remember that amazing feeling when you find an accessory that just *clicks*? That's what we aim for at Widaro. Beautiful pieces, friendly service, and a little bit of Widaro magic delivered right to your door (or visit us in Zwolle!). Call to Action: Visit Us Online or In-Store!