Brand Tone

inspirational, friendly, and educational

Brand Values

• •Holistic Wellness
• •Transparency and Authenticity
• •Empowerment
• •Community
• •Quality and Natural Ingredients

Best Practices

• •Create a Brand Voice Style Guide: Document the brand's tone, values, and personality. This guide should include keywords, preferred sentence structures, and examples of on-brand copy.
• •Be Consistent Across All Channels: Ensure the tone of voice is the same on the website, social media, emails, and any other customer touchpoint.
• •Use an Inspirational and Empowering Tone: Frame messaging around the positive outcomes and the journey of self-improvement. Use uplifting language that motivates the audience.
• •Educate, Don't Just Sell: Provide valuable content that helps the customer, such as wellness tips, ingredient spotlights, and healthy recipes. This builds trust and authority.
• •Engage with Your Community: Actively respond to comments and messages with the brand's friendly and supportive tone. Feature user-generated content to strengthen the sense of community.

Social Perception

The public perception of Siento Wellness appears to be overwhelmingly positive among its customer base. The brand is seen as a trustworthy and effective source for wellness products. Customers appreciate the taste and efficacy of the products. The aesthetic and aspirational lifestyle portrayed on social media resonates well with its target audience, who are likely individuals interested in self-care, health, and natural beauty solutions.

Copy Examples

• •Start your day with a scoop of wellness. Our Advanced Beauty Collagen is more than just a supplement; it's a daily ritual for glowing skin and stronger hair. Feel the difference from the inside out. ✨ #SientoWellness #Collagen #SelfCare
• •Did you know collagen could do all this? 🤯 Boost your beauty and wellness routine with Siento. #WellnessTips #CollagenBenefits #HealthyHabits
• •Unlock the power of a good night's sleep. Our Dream Powder is crafted with natural ingredients to help you rest and recharge. Wake up feeling refreshed and ready for the day. Shop now and save 15% on your first order.
• •Hi [Customer Name], we believe that wellness is a journey, not a destination. To support you along the way, we're sharing our top 3 tips for a mindful morning routine on the blog. Plus, see how others in the Siento community are incorporating wellness into their daily lives. Read more [Link to blog].
• •Tired of feeling tired? Your body might be asking for a reset. Siento Wellness offers natural solutions to boost your energy and improve your sleep. Discover our range of products and start feeling your best self today.