Tono de Marca

Joyful, Proud, and Community-Centric

Valores de Marca

• •Artisanal Appreciation
• •Cultural Heritage
• •Authenticity & Uniqueness
• •Small Business Spirit
• •Vibrancy and Joy

Mejores Prácticas

• •Lead with Culture: Always frame products within the context of their Mexican heritage and artisanal origins. Use Spanish words like "lindo," "amor," and "familia" to add authenticity.
• •Use "You" and "We": Write in a conversational, personal tone. Use "we" to refer to the brand and artisans, and "you" to speak directly to the customer, making them feel like part of the community.
• •Celebrate the Artisan: Regularly mention that products are "handmade" and "handwoven" by "talented artisans." This reinforces the brand's core value and justifies the quality.
• •Focus on Emotion and Identity: Appeal to feelings of pride, joy, and nostalgia. Use phrases that connect with the "Señora Life" or "Latina" identity to build a stronger bond with the target audience.
• •Keep it Vibrant: Let the copy reflect the products. Use energetic and descriptive words like "vibrant," "pop of color," and "beautiful" to mirror the visual appeal of the handwoven bags.

Percepción Social

The public perception of 'siemprehuarachudas' is positive but niche, existing primarily within the online Latina community and those interested in Mexican artisanal goods. Customers see the brand as a source of authentic, high-quality, and stylish products that connect them to their culture. The brand is perceived as trustworthy and celebratory, with a strong connection to its founder and the artisans it represents.

Ejemplos de Copy

• •More Than a Bag, It's a Piece of Home. Discover Handwoven Totes Crafted with Love in Mexico.
• •Packing up your orders and sending a little piece of our culture to your doorstep! Which color is your favorite? 🌈 #BolsasArtesanales #HechoEnMexico #LatinaOwnedBusiness
• •Handwoven by talented artisans, the Claudia Tote isn't just for groceries—it's for life. Durable, vibrant, and uniquely yours, it carries the stories and skills of our beautiful Mexico. Add a pop of authentic color to your day.
• •¡SORTEO! ✨ To celebrate our community, we're giving away one of our bestselling 'Carrito Mercado' bags! To enter: 1. Follow us! 2. Like this post. 3. Tag two amigas who love our culture. Good luck! #SiempreHuarachudas #Giveaway #Sorteo
• •Just In: The Colors of Mexico Have Arrived 🇲🇽