Brand Tone

Approachable, knowledgeable, and passionate. Friendly and welcoming, professional yet easy to understand, with a casual, enthusiastic, and educational tone on social media.

Brand Values

• •Passion for Music
• •Customer-Centric Service
• •Family and Community
• •Quality and Variety
• •Expertise and Education

Best Practices

• •Embrace Your Story: Consistently reference your 40+ year family history in your "About Us" sections, social media bios, and occasional posts to build trust and emotional connection.
• •Empower Your Staff: Continue featuring knowledgeable and passionate staff members like Rach on social media. This puts a human face to the brand and makes your expertise feel more accessible.
• •Speak the Language of Musicians (but keep it simple): Use industry terms where appropriate to show expertise, but always ensure the core message is clear and welcoming to beginners. For instance, you can talk about "solid tonewoods" but explain that this creates a richer sound.
• •Foster Community Interaction: Actively ask questions in your social media posts (e.g., "What song would you play?"), and respond to comments and reviews promptly and with a personal touch. This reinforces your customer-centric value.
• •Balance Professionalism and Passion: Maintain a professional and informative tone on your website and for official announcements, while allowing for more enthusiasm, humor, and personality on social media platforms like TikTok and Instagram to reflect the genuine passion for music that founded the company.

Social Perception

Reliable and trusted music store with a long-standing reputation. Perceived as having friendly and expert staff, excellent customer service, competitive pricing, and connecting with a younger audience through educational and engaging online content.

Copy Examples

• •Your musical journey starts here. ✨ Whether you're picking up a guitar for the first time or finding the perfect keyboard, our family is here to help yours. Come say hi at our Parramatta or Blacktown stores and let's find the instrument that speaks to you. #SieffsMusic #FamilyOfMusicians #StartYourJourney
• •For Musicians, By Musicians. With over 40 years of experience, our passion for music is in everything we do. From expert advice to finding the perfect gear, we're here to support your sound. Explore our collection of world-class brands. [Shop Now]
• •Check out the sweet, soulful tones of this Gibson ES-335! 🎸 Perfect for jazz, blues, and everything in between. What song would you play on this beauty? Let us know in the comments! 👇 #guitartok #Gibson #SieffsMusic #JazzGuitar #Blues
• •Sound deals for our sound people! 🎶 This week only, get up to 20% off all acoustic guitars. It's the perfect time to upgrade your setup or start that band you've been dreaming of. Don't miss out! [Shop the Sale]
• •5 Things Every New Drummer Should Know. Our in-house drum expert shares top tips to get you started on the right beat. From setting up your kit to basic rudiments, we've got you covered. [Read More]