Brand Tone

professional, sophisticated, and aspirational

Brand Values

• •Luxury and Quality
• •Value and Accessibility
• •Timeless Style
• •Exclusivity
• •Simplicity

Best Practices

• •Emphasize "Timeless" over "Trendy": Use language that highlights the lasting value and classic nature of the products. Avoid slang and fleeting fashion jargon.
• •Lead with Luxury, Follow with Value: Always introduce the product or brand with an emphasis on its luxury, quality, and prestige before mentioning the discount. This maintains the high-end perception.
• •Maintain a Sophisticated Vocabulary: Utilize words like "curated," "iconic," "enduring," "sophisticated," and "discerning" to reinforce the brand's professional and aspirational tone.
• •Adopt a Clean and Minimalist Aesthetic in Text: Just as the website design is clean, the copy should be concise and to the point. Use ample white space in emails and on web pages to create a feeling of uncluttered luxury.
• •Speak to the Aspiration of the Professional: Frame the products not just as clothing, but as tools for success and self-expression for a professional audience. Connect the fashion to the lifestyle and ambitions of the target customer.

Social Perception

Perceived by its target audience of professionals as a smart destination for acquiring luxury fashion at a reduced cost. The brand is positioned as a trusted curator of high-end apparel. The focus on established luxury brands lends it credibility.

Copy Examples

• •Elegance that endures. Discover iconic pieces from Prada, now available for up to 70% off. Your journey into timeless style starts here.
• •The art of dressing well is a skill. The art of dressing well for less is a secret. Welcome to SIEBENTASCHEN, where luxury from Dolce & Gabbana, Gucci, and more is within reach.
• •Beyond Trends. Beyond Compare. Experience the enduring allure of luxury fashion with prices that redefine exclusivity.
• •This Burberry trench coat is more than an accessory; it's a statement of timeless sophistication. Meticulously crafted for the discerning professional, it's an investment in your personal brand.
• •SIEBENTASCHEN was founded on a simple belief: that true luxury should be timeless, not unattainable. We curate the world's most sought-after fashion, bringing you iconic style with intelligent pricing.