Brand Tone

Artisanal & Authentic, Proudly Mexican, Natural & Refreshing, Friendly & Celebratory, Innovative

Brand Values

• •Quality
• •Tradition & Heritage
• •Naturalness
• •Authenticity
• •Local Pride

Best Practices

• •Emphasize 'Artisanal' and 'Natural': Consistently use terms like 'handcrafted,' 'artisanal,' '100% natural,' 'traditional methods,' and 'pure' to reinforce the core product identity.
• •Highlight Mexican Heritage: Proudly mention its origin ('Hecho en México,' 'Chihuahua,' 'Sierra Tarahumara') and connect the cider to Mexican tradition and pride.
• •Focus on Sensory Experience: Use descriptive language that evokes freshness, crispness, natural fruit flavors, and bubbly refreshment. Words like 'vibrant,' 'refreshing,' 'crisp,' 'natural sweetness,' and 'authentic taste' are key.
• •Maintain a Friendly and Inclusive Voice: Write in a way that is welcoming, celebratory, and invites consumers to share and enjoy the cider in various settings. Avoid overly technical jargon unless explaining the unique artisanal process in an accessible way.
• •Showcase Versatility and Occasions: While rooted in tradition, encourage the perception of cider as a drink for diverse moments and pairings, moving beyond just special celebrations. This can be done by suggesting food pairings or suitable occasions for enjoyment.

Social Perception

Positive Recognition, Appreciation for Natural/Artisanal Qualities, Innovative Spirit, Growing Niche

Copy Examples

• •Bretta: The Soul of Mexican Apples, Bottled. Discover the crisp, natural taste of Sidra Bretta, handcrafted in the heart of Chihuahua. Every sip is a celebration of tradition and pure, refreshing flavor. Perfect for any moment. #SidraArtesanal #HechoEnMexico
• •Taste the Tradition. Feel the Refreshment. Sidra Bretta isn't just a drink, it's an experience. Made with 100% natural apples from the Sierra Tarahumara and traditional methods. Uncap the authentic taste of Mexico.
• •From Our Orchards to Your Table: Pure Mexican Cider. We believe in the simple goodness of nature. That's why Sidra Bretta is made with only the finest local apples and natural yeasts – no added sugars, just pure, bubbly refreshment.
• •Elevate Your Moments with Bretta. Whether it's a sunny afternoon, a gathering with friends, or a quiet evening, make it special with the artisanal touch of Sidra Bretta. Naturally sparkling, uniquely Mexican. Find your favorite flavor today!
• •More Than Cider. It's a Craft. It's Bretta. Inspired by tradition, perfected by passion. Our Hop Cider blends crisp apple with floral hop notes for a uniquely refreshing taste. Experience the art of Mexican craft cider.