Brand Tone

Authoritative & Professional, Passionate & Inspiring, Heritage-Proud & Authentic, Innovative & Performance-Driven

Brand Values

• •Tradition & Heritage
• •Innovation & Technology
• •Performance & Excellence
• •Quality & Durability
• •Passion
• •Sustainability & Responsibility

Best Practices

• •Emphasize Heritage Authentically: Consistently weave in the "Made in Italy" aspect and the brand's rich 60+ year history. Use phrases that evoke craftsmanship, tradition, and the brand's roots in Maser.
• •Showcase Performance Through Athletes: Leverage partnerships with professional cyclists and motorcyclists. Highlight their achievements and how Sidi products contribute to their success, reinforcing the high-performance nature of the footwear.
• •Balance Innovation with Tradition: When discussing new products or technologies, connect them back to the brand's foundational principles of quality and iterative improvement, showing that innovation is part of Sidi's DNA.
• •Maintain a Tone of Confident Expertise: Use language that reflects Sidi's position as a leader and an authority in performance footwear. Be informative and assured, but avoid arrogance. The tone should be professional yet passionate.
• •Visually Align with Brand Values: Ensure all imagery and video content reflect the quality, performance, and passion of the brand. Use dynamic shots of products in use, clean studio shots highlighting design and technology, and imagery that evokes the spirit of cycling and motorcycling.

Social Perception

Premium & High-Quality, Trusted by Professionals & Enthusiasts, Iconic & Respected, Innovative Leader, Authentically Italian

Copy Examples

• •Headline: Sidi: 60 Years of Podium-Proven Performance. Crafted in Italy. Body: Feel the difference that decades of innovation and passion make. Sidi footwear isn't just made; it's engineered for champions and those who ride like them. Discover your edge. #SidiSport #ItalianHeritage #PerformanceDriven
• •Headline: Unleash Your Potential. The New [Product Name] by Sidi. Body: Combining cutting-edge technology with timeless Italian craftsmanship, the new [Product Name] is built to conquer any road or trail. Experience unparalleled comfort and power transfer. Ride with confidence. Ride Sidi. #SidiInnovation #CyclingExcellence #MotorcycleGear
• •Headline: More Than a Boot. It's a Sidi. Body: For riders who demand the best, Sidi delivers. Uncompromising protection, legendary durability, and the soul of Italian engineering. Join generations of riders who trust Sidi. #SidiMoto #RideInStyle #TrustedByPros
• •Headline: The Road to Victory is Paved with Passion. And Sidi. Body: We share your dedication, your drive, your relentless pursuit of the next milestone. That’s why we pour our heart into every stitch. Sidi: Empowering athletes since 1960. #SidiCycling #AthleteProven #MadeInItaly
• •Headline: Tradition Meets Tomorrow. Experience Sidi. Body: While we honor our rich heritage, our eyes are firmly on the future of performance footwear. Innovative materials, ergonomic design, and a sustainable vision. Ride the evolution with Sidi. #SidiHeritage #FutureOfPerformance #SustainableSpeed