Brand Tone

Nostalgic & Warm, Luxurious & Sophisticated, Mindful & Serene, Intentional & Efficacious, Modern & Elevated, Personal & Relatable

Brand Values

• •Heritage & Legacy
• •Self-Care & Well-being
• •Quality & Efficacy
• •Sensorial Experience
• •Modernity & Timelessness
• •Community & Empowerment
• •Authenticity
• •Conscious Beauty

Best Practices

• •Embrace Nostalgic Storytelling: Weave in elements of heritage, memory, and intergenerational wisdom, drawing from the founder's inspiration. Use warm, evocative language that elicits a sense of comfort and connection to the past, reimagined for today.
• •Use Serene and Mindful Language: Employ a calm, soothing, and intentional vocabulary. Focus on the ritualistic aspect of self-care, encouraging moments of pause and "coming home to yourself." Words like "sanctuary," "ritual," "intentional," and "ease" align well.
• •Balance Luxury with Relatability: Convey sophistication and high quality through descriptive adjectives and a slightly elevated tone, but keep the core message personal and accessible. Share stories and emotions that resonate on a human level, avoiding overly technical or exclusive jargon.
• •Highlight Sensory Details & Efficacy: Engage the senses by describing textures, scents, and the feeling of the products. Clearly communicate the benefits of the clean, plant-powered ingredients and the effectiveness of the "Personal Scentcare™" experience.
• •Maintain a Consistent Voice Across Platforms: While adapting the message length or format for different channels (e.g., Instagram vs. email), ensure the core tone—warm, mindful, luxurious yet personal—remains consistent. Develop brand voice guidelines for all team members to follow.

Social Perception

Positive Reception, Luxurious and High-Quality, Focus on Self-Care Rituals, Strong Founder Story, Effective Products, Community-Oriented

Copy Examples

• •Headline: Rediscover Yourself in the Everyday. Body: SIDIA is more than scent. It's a ritual. A quiet moment to reconnect, inspired by generational wisdom and crafted for modern life. Our Personal Scentcare™ transforms your routine into a sanctuary. Come home to yourself. (Focuses on: Self-care, Heritage, Serenity)
• •Headline: The Luxury of Feeling. Truly. Body: Indulge in formulations that are as kind to your skin as they are to the earth. Our SIDIA Complex™ blends rare desert botanicals and plant-powered ingredients for a touch that’s both efficacious and exquisite. Elevate your care. (Focuses on: Luxury, Efficacy, Natural Ingredients)
• •Headline: Scents That Tell Your Story. Body: Each SIDIA fragrance is a memory in the making, a mood captured. From the energizing whisper of 'Wired' to the comforting embrace of 'Braless,' find the scent that speaks to your moment. What will today feel like? (Focuses on: Sensorial Experience, Personalization, Emotion)
• •Headline: Modern Heirlooms. For You, From Us. Body: Inspired by a legacy of care, SIDIA creates timeless essentials designed to be cherished. From our award-winning Hand Serum to our cloud-soft loungewear, experience the art of intentional living. (Focuses on: Heritage, Quality, Timelessness)
• •Headline: Beyond Clean. Beyond Beautiful. It's SIDIA. Body: We believe in beauty that empowers. That’s why our plant-powered formulas are consciously crafted—vegan, cruelty-free, and always effective. Join a community that celebrates self-care as an act of strength. (Focuses on: Conscious Beauty, Empowerment, Community)