Brand Tone

Innovative, Approachable, Enthusiastic, Practical, Community-Focused

Brand Values

• •Accessibility
• •Innovation
• •Practicality & Functionality
• •Quality
• •Inclusivity
• •Passion for Golf

Best Practices

• •Lead with the "Why": Always connect your copy back to Side Street Golf's core mission: making golf more accessible and solving the unique transport challenges faced by many players. This reinforces the innovative and solution-oriented aspects of the brand.
• •Speak the "Urban Golfer's" Language: Use relatable scenarios (biking through the city, quick trips to the driving range, navigating public transport with clubs) and adopt an enthusiastic, slightly more casual tone than traditional golf brands. Avoid overly technical or exclusive jargon.
• •Showcase Innovation Through Benefits: Clearly explain the unique features of the Back9 (backpack convertibility, secure club storage, lightweight design) by focusing on how they directly benefit the user's experience, making their journey to golf easier and more enjoyable.
• •Foster Community & Share Authentic Stories: Encourage and feature user experiences where possible. Continue to leverage the founder's relatable origin story and the "garage-built" narrative to maintain approachability and highlight the passion behind the brand.
• •Maintain Cross-Channel Cohesion: While the specific execution might vary (e.g., a TikTok video will differ from an email newsletter), the foundational brand messages of innovation, accessibility, practicality, quality, and a genuine passion for golf should remain consistent across all communication platforms.

Social Perception

Innovative Problem-Solver, High Quality & Well-Designed, Convenient & Game-Changing for Commuters, Cool & Modern, Responsive & Customer-Focused, Niche Appeal with Strong Target Audience Loyalty

Copy Examples

• •Headline: Ditch the Car, Not Your Clubs. The Back9 by Side Street Golf. Body: Ride your bike, hop the train, or cruise on your scooter. Getting your full set to the course just got a whole lot easier (and way cooler). #Get2Golf #UrbanGolfRevolution
• •Headline: Born in a Garage. Built for Your Game. That's Side Street Golf. Body: We're golfers who got tired of the transport hassle. So, we innovated. The Back9 backpack carries it all, comfortably. Your clubs, your gear, your passion. Where will you play today? #SideStreetGolf #GolfInnovation
• •Headline: More Golf, Less Fuss. The Back9 Makes It Happen. Body: Stop wrestling your old bag on public transport or two wheels. The Back9 by Side Street Golf offers effortless club transportation, smart storage, and a design that turns heads. Focus on your swing, not the schlepp. #GolfSimplified #Back9Backpack
• •Headline: Your City. Your Course. Your Clubs on Your Back. Body: Side Street Golf believes golf should be accessible to everyone, everywhere. The Back9 backpack is our first big swing at making that a reality. Lightweight, durable, and ready for all your urban golf adventures. #CityGolf #AccessibleGolf
• •Headline: Join the Movement: Golf Without Limits. Body: Whether you're a range regular, a weekend warrior, or just finding your swing, Side Street Golf is here to help you #Get2Golf. The Back9 isn't just a bag; it's your new freedom to play your way. #PlayYourWay #SideStreetStory