Brand Tone

Enthusiastic & Passionate, Direct & Personal, Transparent (about some aspects).

Brand Values

• •Accessibility: Providing access to exclusive and limited-edition Gunpla from Japan.
• •Dedication: Implied by the "one-man operation" working to serve fellow hobbyists.
• •Perseverance (in fulfillment): The owner has stated in responses to complaints that he "always fulfill[s] my end" and will deliver orders eventually.

Best Practices

• •Radical Honesty & Proactive Communication: If delays are more than "up to two months," this must be stated. Proactively update customers on significant delays *before* they have to ask repeatedly. Acknowledge past failings publicly if genuine steps are taken to fix them.
• •Underpromise, Overdeliver (on Service): If shipping realistically takes 3-6 months, state that. It's better to set low expectations and occasionally beat them than to consistently fail to meet stated timelines. Stop taking new orders if the backlog is unmanageable.
• •Responsive & Empathetic Customer Service: Invest in a system (even if it's just more disciplined time management for a one-man show) to respond to inquiries within a reasonable timeframe (e.g., 48-72 hours). Responses should be empathetic, even when delivering bad news, not defensive or hostile.
• •Make Information Accessible & Consistent: Ensure that all communication channels (website, email responses, any social media) provide consistent information regarding policies, shipping times, and order statuses. Avoid deleting critical comments; address them constructively if possible (or privately if more appropriate), unless they are abusive.
• •Show, Don't Just Tell, Commitment: The most effective copywriting will be backed by tangible actions. If the brand claims to be dedicated, that dedication needs to be shown through improved fulfillment and communication. Positive customer testimonials (once genuinely earned again) will be more powerful than any self-written copy.

Social Perception

The social perception of Side Seven Exports is currently overwhelmingly negative, particularly within active online Gunpla communities like Reddit.

Copy Examples

• •Your Direct Line to Japan's Most Coveted Gunpla. Side Seven Exports: Bringing Gundam Base & P-Bandai Exclusives Straight to Your Door. Yes, We're a One-Man Mission – Expect Dedication, Not Amazon Speed.
• •🔥 INCOMING! Pre-Order the [Kit Name] now! Sourced directly from Japan by Gunpla Gus. Limited slots – secure yours! We're working hard to get your kits to you. Trackable shipping included. #Gunpla #PBandai #SideSevenExports #[KitName]
• •A Message from Gunpla Gus: We've Faced Challenges, We're Rebuilding. We know some of you have experienced significant delays and communication issues. We've [mention specific steps taken, e.g., 'overhauled our shipping process,' 'expanded support']. We're committed to the Gunpla community and regaining your trust. Read more about our renewed commitment [Link to full statement].
• •Hand-picked from Gundam Base Tokyo by a fellow enthusiast. This isn't just a kit; it's a piece of Gundam history, carefully sourced and packed for its journey to your collection. Please note: As a dedicated one-man operation, shipping takes time, but your prized Gunpla will be handled with care.
• •Get Insider Access to Rare Gunpla Drops! Join the Side Seven Exports list for early alerts on P-Bandai pre-orders, Gundam Base restocks, and exclusive deals curated by Gunpla Gus. Your next holy grail awaits.