Brand Tone

Enthusiastic & Passionate, Immersive & Thematic, Friendly & Community-Centric, Humble & Grateful

Brand Values

• •Passion for Storytelling
• •Quality & Craftsmanship
• •Community
• •Creativity & Imagination
• •Adventure

Best Practices

• •Maintain the Thematic Lexicon: Always favor immersive, fantasy-themed words over standard corporate or e-commerce language. Create a simple glossary for the team: Customers = Adventurers, Travelers; Products = Wares, Gear, Loot; Orders = Dispatches, Quests; Team = Fellowship, Party.
• •Speak as a Fellow Fan: Write from the perspective of someone who plays and loves these games. Reference common TTRPG experiences (like critical fails, long rests, or chaotic bards) to build rapport and show authenticity.
• •Center the Community: Frame your communication around the customer's story, not just your product. Ask questions, invite them to share their characters and campaigns, and celebrate their passion. Make them the hero of the narrative.
• •Be Enthusiastic, Not Aggressive: The tone should be excited and inviting, not pushy. Use exclamation points and positive language, but avoid overly aggressive sales tactics that could break the friendly, community-focused feel.
• •Ensure Visuals and Copy are Aligned: The immersive tone of the copy must be matched by the visuals. Continue using high-quality, atmospheric photos and videos that reinforce the fantasy theme. A disconnect between a magical description and a plain product photo will break the illusion.

Social Perception

Side Quest Shoppe is perceived as an authentic and beloved brand within the TTRPG niche. Customers see it as a small business run by people who are genuinely part of the culture they sell to. This authenticity is its strongest asset, leading to high levels of trust and customer loyalty. The consistent, high-quality branding and products reinforce its reputation as a go-to source for premium and unique gaming accessories.

Copy Examples

• •Your next adventure calls for a worthy set of dice. Introducing the 'Dragon's Hoard' collection. Forged in the heart of the mountain (our workshop!) and ready for your most critical rolls. What quest will you take them on first? #SideQuestShoppe #TTRPG #DND #DiceGoblin
• •Your Adventure Starts Here. Equip yourself with hand-crafted wares designed to bring your story to life. From enchanted dice to adventurer's journals, your next legendary tale awaits.
• •Subject: A dispatch for a valued adventurer! Body: Greetings, traveler! We've noticed your pack could use an upgrade for the journeys ahead. As a thank you for being a part of our fellowship, enjoy 15% off your next order of adventuring gear. May your rolls be ever in your favor. [Shop Now]
• •Packing an order for a Bard heading to the frosty north! 🗡️📜 We made sure to include an extra sticker for warmth. Safe travels, adventurer! #PackingOrders #TTRPGCommunity #SmallBusiness #Fantasy
• •Our Side Quest: Side Quest Shoppe began not in a store, but around a table, with friends, dice, and a shared story. We believe that every adventurer deserves gear that is as epic as their character. That’s why we pour our passion for fantasy and storytelling into every item we craft, hoping to add a little bit of magic to your game night. Welcome to the party.