Brand Tone

Innovative, practical, aspirational, transparent, and entrepreneurial.

Brand Values

• •Innovation
• •Sustainability
• •Quality & Design
• •Convenience

Best Practices

• •Lead with the Problem, Sell the Solution: Start by highlighting the common frustrations of conventional bottles (bulkiness, inconvenience, not fitting in bags). Then, introduce SideFill as the elegant and practical solution.
• •Emphasize "Why" Over "What": Instead of just saying "it's a flat bottle," focus on the benefits this flatness provides: "more space in your bag," "no awkward bulge," and "fits perfectly next to your laptop."
• •Use a Confident, Innovative Tone: Employ powerful words that reflect the brand's identity, such as "revolutionary," "redesigned," and "the first of its kind." This reinforces the product's novelty.
• •Showcase Quality and Sustainability: Always mention the 100% stainless steel construction and its benefits (durability, hygiene, eco-friendly) to justify the premium positioning and appeal to conscious consumers.
• •Leverage the Founder's Story: Continue using the transparent, behind-the-scenes narrative on platforms like TikTok. This builds authenticity and a stronger connection with the audience, turning customers into community members.

Social Perception

SideFill is perceived predominantly as a high-quality, innovative gadget and a stylish accessory, offering a smart solution to traditional bottle bulkiness. While some non-users express skepticism, the overall perception is of a clever Swiss startup with a genuinely inventive idea.

Copy Examples

• •Stop Tetris-ing Your Bag. The flat water bottle designed to fit your life.
• •Round bottle, square peg. Your bag deserves better. SideFill’s flat, stainless steel design slides in anywhere, from your backpack to your briefcase. Finally, hydration that fits. #SideFill #SpaceSaver #Innovation
• •A short, fast-cut video showing a person struggling to jam a bulky round bottle into various bags, followed by the SideFill bottle sliding in effortlessly. Text overlay: "The problem vs. The solution."
• •That awkward bump in your bag? We fixed it.
• •Crafted from 100% premium stainless steel, SideFill isn't just a bottle; it's an upgrade. Its slim profile saves space while the side-fill opening saves you time at the trickiest of sinks. Hydration, redesigned.