Brand Tone

Informative & Passionate, Quality-Conscious & Value-Oriented, Eco-Conscious & Responsible, Customer-Focused, Slightly Formal but Accessible

Brand Values

• •Quality Craftsmanship
• •Uniqueness
• •Sustainability & Eco-Friendliness
• •Customer Value & Service
• •Artisan Support

Best Practices

• •Emphasize Craftsmanship and Uniqueness: Consistently use descriptive language that highlights the artisan quality, hand-finished details, and unique nature of the products. Words like "hand-crafted," "artisan-made," "unique," "heirloom," and "hand-polished" should be common.
• •Integrate Sustainability Naturally: Weave in the eco-friendly aspects (reclaimed wood, sustainable materials, green practices) into product descriptions and brand storytelling, not just as a separate section. It's part of who they are.
• •Maintain a Passionate yet Trustworthy Voice: Write with genuine enthusiasm for the products and their origins, but ensure claims about quality, materials, and affordability are clear, credible, and backed by their offerings.
• •Focus on Value and Customer Benefit: Clearly communicate the advantages for the customer – not just affordable prices, but also the durability, timeless style, free and assembled shipping, and the positive feeling of owning a unique, responsibly made piece.
• •Develop a Brand Lexicon: Create a list of preferred terms and phrases that align with the brand's values and tone (e.g., "skilled artisans," "eco-conscious," "timeless pieces," "curated collection") and use them consistently across all communications, including website copy, product descriptions, and any future social media or marketing materials.

Social Perception

The brand itself projects an image of a dedicated, quality-focused, and eco-conscious furniture provider.

Copy Examples

• •Headline: Discover Furniture with a Story. Crafted for Your Home. Body: At Sideboards and Things, we believe furniture should be more than functional; it should be a testament to artistry and sustainable living. Explore our curated collection of hand-carved sideboards and unique wooden pieces, each with its own tale, ready to become a cherished part of yours.
• •Headline: Heirloom Quality, Honestly Priced. Timeless Designs, Sustainably Sourced. Body: Invest in pieces that last. Our sideboards and cabinets are handcrafted by skilled artisans from eco-friendly materials like reclaimed wood and sustainable mango wood. Experience the pride of owning beautifully made, durable furniture that’s kind to the earth and your budget.
• •Headline: Beyond the Ordinary: Unique Finds for a Conscious Home. Body: Why settle for mass-produced when you can own a piece of true craftsmanship? Sideboards and Things offers a diverse range of styles, from rustic charm to modern elegance, all united by our commitment to quality and environmental responsibility. Shipped free and fully assembled for your convenience.
• •Headline: Furnish Your World, Responsibly. Body: Our passion lies in bringing you exceptional wood furniture that doesn’t compromise our planet. Each sideboard, cabinet, and table is a product of skilled hands and sustainable practices, ensuring beauty and integrity in every piece.
• •Headline: The Art of Wood, The Heart of Your Home. Body: From intricately carved details to the natural beauty of sustainable hardwoods, our furniture is designed to be the centerpiece of your memories. Explore Sideboards and Things and find the perfect expression of your style, delivered with care.