Brand Tone

bold, unapologetic, culturally proud, and humorous

Brand Values

• •Cultural Pride and Identity
• •Authenticity and Self-Expression
• •Humor and Joy
• •Quality and Thoughtfulness

Best Practices

• •Embrace the In-Group Language: Continue using culturally specific slang and references. This authenticates the brand and strengthens the bond with the target audience. Do not over-explain the jokes.
• •Lead with Confidence: The "siddity" ethos is about being unapologetic. All copy, from product titles to policy pages, should reflect this confident, straightforward, and proud voice.
• •Tell the Story Behind the Slogan: For products like "Merry Mac and Cheese," briefly share the relatable moment or feeling behind it. This adds depth and connection.
• •Center the Customer as the Hero: Frame the products as tools for the customer's self-expression. Use "you" and "your" to make the message about them, their identity, and their pride.
• •Keep it Bold and Brief: The brand's strength is in its witty, concise statements. Avoid long, overly descriptive paragraphs. Let the slogans on the merchandise do most of the talking.

Social Perception

The brand's social perception is currently niche and primarily shaped at the point of purchase or through word-of-mouth. It is seen positively by existing customers who appreciate the designs and fit, with no evidence of negative perception. The main challenge is obscurity due to limited online presence.

Copy Examples

• •It's more than a place, it's a personality. If you know, you know. Wear your nation loud and proud. #sidditybrands #NYisANationality #ConcreteJungle
• •That mac & cheese feeling, now in a sweatshirt.
• •Unapologetically You. Wear your statement. Shop the collections that celebrate who you are.
• •They call it siddity like it's a bad thing. We call it having standards. Welcome to the club. This is our inaugural logo tee —soft, comfortable, and a whole mood since day one.
• •Your Daily Dose of Unfiltered. Your mug should be as bold as your coffee. From revolutionary statements to holiday truths, find the mug that speaks for you. What you sip is your business, the statement is ours.