Brand Tone

warm, authentic, and passionate

Brand Values

• •Authenticity
• •Quality & Freshness
• •Family & Community
• •Passion
• •Vegan-Friendly Innovation

Best Practices

• •Lead with Authenticity: Always anchor the brand story in its Sicilian roots. Use phrases like "traditional recipes," "just like Nonna made," and "a true taste of Sicily" to consistently reinforce your primary value.
• •Use Passionate & Sensory Language: Describe food with evocative adjectives. Instead of "tasty pasta," use "rich, slow-cooked ragu clinging to perfect potato gnocchi." Make the customer almost taste the food through your words.
• •Maintain a Warm, Familial Voice: Address your audience directly and warmly using "you," "we," and "our family." Frame dining at Sicilian NQ as an invitation into your home. This builds community and loyalty.
• •Highlight Key Signature Items: Consistently mention your most-loved and reviewed items like arancini and cannoli in your copy. This builds brand recognition and gives new customers a clear entry point to your menu.
• •Balance Tradition with Modern Appeal: While tradition is your core, regularly feature your popular vegan options and cocktails. This shows the brand is adaptable and inclusive, appealing to a broader Manchester audience without losing its authentic identity.

Social Perception

Overwhelmingly positive. Perceived as a hidden gem and a standout for authentic Italian/Sicilian food in Manchester, praised for high food quality, intimate atmosphere, and an authentic experience. Features in 'best of' lists and receives positive reviews from publications. Service is generally good, with minor inconsistencies during busy periods.

Copy Examples

• •A taste of tradition, made with love. Each of our cannoli shells is a crispy, golden hug for the creamiest, freshest ricotta filling, made just the way Nonna taught us. It’s more than a dessert; it’s a memory of Sicilian sunshine in every bite. Come find out why they’re the talk of the Northern Quarter! #SicilianNQ #Cannoli #AuthenticItalian #ManchesterFood
• •We're passionate about pasta. Can you tell? From rich, slow-cooked ragu to our famous pistachio pesto, every plate at Sicilian NQ is a celebration of flavour. We believe in good food that brings people together. Tag who you’d share this feast with and book your table to create your own Sicilian story. #FamilyFeast #ItalianFood #NorthernQuarter #ManchesterEats
• •Welcome to Our Little Corner of Sicily in Manchester. Authentic street food, classic pasta, and desserts that taste like home. We’re a family-run bistro pouring our heart and soul into every dish. Buon appetito!
• •Missing the sunshine? Warm up with our Gatto di Patate! Hi [Name], when it's grey outside, our kitchen is full of warmth. This week, we're celebrating a true Sicilian comfort classic: the Gatto di Patate—a savoury potato cake with our signature ragu that feels like a hug from the inside out. Book your table and let us take care of you.
• •Passionately Plant-Based. Authentically Sicilian. Who says you need meat and dairy for flavour? Our extensive vegan menu is a love letter to Sicily's vibrant vegetables and fresh ingredients. Try our incredible vegan cannoli or the spicy Girasole pasta and discover a new way to enjoy Italian food.