Brand Tone

Elegant & Sophisticated, Meaningful & Symbolic, Personal & Warm, Empowering, Appreciative of Quality & Craftsmanship, Slightly Mystical/Spiritual

Brand Values

• •Quality & Craftsmanship: Using high-quality materials and hand-finished, artisan-made pieces.
• •Meaning & Symbolism: Creating jewelry that carries personal significance and tells a story.
• •Empowerment: Designing pieces that make the wearer feel special and confident.
• •Heritage & Legacy: Drawing inspiration from family history and timeless designs.
• •Customer Experience: Providing personalized packaging and attentive customer service.
• •Elegance & Timelessness: Focusing on designs that transcend trends and offer lasting beauty.
• •Authenticity: Sharing the founder's story and the brand's genuine passion for jewelry.

Best Practices

• •Embrace Storytelling: Consistently weave the brand's heritage, the meaning behind collections, and the symbolism of gemstones into product descriptions, social media posts, and email marketing. Connect with the "why" behind each piece.
• •Use Evocative & Empowering Language: Employ words that convey elegance, meaning, empowerment, and craftsmanship (e.g., "talisman," "radiant," "handcrafted," "legacy," "empower," "cherish," "bespoke").
• •Maintain Visual Consistency: Ensure photography and videography align with the elegant, high-quality, and meaningful aesthetic. Showcase the handmade details and the beauty of the materials.
• •Personalize Communication: Address customers warmly and personally, whether in email responses or social media interactions. Reflect the founder's passion and the brand's commitment to individual experience.
• •Educate and Inspire: Share knowledge about gemstone properties, jewelry care, styling tips for symbolic pieces, and the craftsmanship involved. This reinforces the brand's authority and passion beyond just selling products.

Social Perception

Positive Customer Feedback: Reviews on the website indicate satisfaction with jewelry quality, design, and the beauty of the pieces. Appreciation for Aesthetics: Comments on social media often praise the visual appeal of the jewelry. Seen as High-Quality: The emphasis on materials like sterling silver, gold plating, and gemstones contributes to a perception of a quality brand. Associated with Meaningful Gifting: The brand positions its items as more than just accessories, making them suitable for significant presents. Engagement with Community: Active on social media, responding to comments, and sharing user-generated content (implied by being "so present in social networks" and knowing "first-hand the feed back of his clients"). The brand appears to be well-received by its target audience who value unique, handmade, and meaningful jewelry.

Copy Examples

• •Headline: Discover Your Signature Sparkle. Body: More than an accessory, it's a whisper of your strength. Each Sibela Studio piece is handcrafted with intention, using precious metals and ethically sourced gemstones, to create a talisman as unique as your journey. Find the jewel that speaks to your soul.
• •Headline: Heirlooms of Tomorrow, Inspired by Yesterday. Body: Rooted in a legacy of artistry, Sibela Studio blends timeless elegance with a modern touch. Our empowering jewelry is designed to be cherished for generations, each piece telling a story of heritage, craftsmanship, and the powerful women who wear them.
• •Headline: Adorn Yourself with Meaning. Body: Let your jewelry be a reflection of your inner light. Sibela Studio offers handcrafted designs infused with symbolism and the energy of natural gemstones. From delicate charms to statement pieces, discover empowering adornments that resonate with your spirit.
• •Headline: The Art of Empowerment, Cast in Silver & Gold. Body: At Sibela Studio, we believe in the transformative power of beautiful, meaningful jewelry. Meticulously handcrafted in Spain, our collections are designed to make you feel radiant and empowered, every single day. Experience the luxury of true craftsmanship.
• •Headline: Unwrap a Story. Wear Your Magic. Body: Every Sibela Studio creation arrives as a unique experience, a treasure waiting to be unveiled. Hand-finished with the finest materials, our empowering jewelry isn't just worn, it's lived. Find your piece of everyday magic.