Brand Tone

authentic, cozy, and trustworthy

Brand Values

• •Quality and Value
• •Natural and Authentic
• •Ethical Sourcing
• •Comfort and Coziness
• •Customer Satisfaction

Best Practices

• •Lead with Your "Why": Always circle back to the core values of comfort, nature, and ethics. Whether writing a product description or a social media post, infuse it with the brand's origin story and purpose.
• •Use Sensory and Evocative Language: Instead of just saying a hide is "nice," use words like "silky," "plush," "deep," "warm," and "cozy." Describe the feeling of the product to create a stronger emotional connection.
• •Emphasize Uniqueness: Consistently remind customers that each hide is a one-of-a-kind item. Use phrases like "the one you see is the one you get," "a unique natural pattern," or "your personal piece of nature."
• •Be Transparent and Informative: Maintain the trustworthy tone by being open about the sourcing and tanning process. Create blog posts and FAQ sections that educate the customer about the product's benefits and care, reinforcing your authority and honesty.
• •Let Customers Speak for You: Leverage the excellent customer reviews in your marketing. Share testimonials on social media and feature them prominently on the website to build social proof and reinforce the perception of quality and reliability.

Social Perception

reliable, professional, and a provider of high-quality products

Copy Examples

• •Uniquely Yours. Discover the one-of-a-kind texture and warmth of our Icelandic sheepskin rug. Sourced ethically and crafted by nature, each hide has its own story. This isn't just a rug; it's a piece of natural art for your home. See the exact one you'll receive. Shop the collection.
• •Natural Warmth, Ethical Soul. Experience the comfort of a genuine sheepskin hide, knowing it was sourced responsibly as a by-product of the meat industry. Quality you can feel, prices you'll love. Learn Our Story.
• •The "Fjord" Grey Cowhide Rug: Let the serene beauty of the Norwegian landscape unfold in your living room. The "Fjord" features a rich tapestry of grey tones, as unique as a stone polished by the sea. Soft, durable, and naturally stain-resistant, it’s the perfect foundation for a cozy and stylish space.
• •From Pastures to Your Parlor: The Journey of Our Hides. Ever wonder how our beautiful hides get their start? It begins with a deep respect for nature. We partner with farmers across Europe and South America to give a second life to what would have been discarded. Learn about the ecological tanning process that makes each hide soft, safe, and timeless. Read the Blog Post.
• •The Ultimate in Cozy. Cold floors? Not anymore. Sink your feet into the plush comfort of a real sheepskin hide. Perfect for your bedside, favorite chair, or even for your pet's new favorite spot! Find Your Perfect Hide.