Brand Tone

aspirational and celebratory

Brand Values

• •Quality
• •Affordability
• •Customer Focus
• •Passion

Best Practices

• •Prioritize Transparency: Be honest about materials, sizing, and shipping times. If a dress is a "fast fashion" item, price it accordingly and don't market it as a "couture" piece. Acknowledging the nature of the product builds more trust than making false claims.
• •Showcase Authenticity: Encourage and feature user-generated content. Seeing real people in the dresses will manage expectations and build a community. Run campaigns that reward customers for sharing their photos.
• •Adopt a Human and Empathetic Tone: In all communications, from social media captions to customer service emails, sound like a real person who understands the importance of these special occasions. Acknowledge customer frustrations and offer genuine solutions.
• •Focus on "How" Not Just "What": Instead of just saying "high quality," explain *how* the quality is achieved. For example, "Our dresses feature reinforced seams and are fully lined for a comfortable and elegant fit."
• •Be Consistent Across All Channels: The tone on the website, social media, and in customer service interactions must be aligned. If the website promises quality and the customer service is unresponsive, the brand promise is broken. Regular training for all staff on the brand's voice and values is crucial.

Social Perception

predominantly negative and skeptical, due to issues such as poor quality products, inaccurate orders, deceptive marketing, and poor customer service. This has led to the brand being labeled as untrustworthy.

Copy Examples

• •Headline: For the Love of Details. Real Craftsmanship in Every Seam. Body: We know the perfect dress is all about the details. That’s why we’ve enhanced our quality control process. From the hand-stitched beading to the final press, we're dedicated to getting it right. See the difference in our new collection.
• •Headline: What You See Is What You Get. Our Promise. Body: No more surprises. We're now featuring unedited, customer-submitted photos on our product pages. See how our dresses look in real life, on real customers, before you buy. Your dream dress, delivered as promised.
• •Headline: A Perfect Fit, Guaranteed. Body: Worried about sizing? We now offer a complimentary virtual consultation with our stylists to ensure you get the perfect measurements. Plus, our new, hassle-free return policy means you can shop with complete confidence.
• •Headline: From Our Workshop to Your Special Day. Body: Ever wonder how your dress is made? Follow our journey on Instagram Stories this week as we take you behind the scenes. Meet our talented seamstresses and see the care that goes into every gown.
• •Headline: Your Feedback Made Us Better. Body: We've listened to your comments and we're making changes. Introducing our new and improved customer service team, dedicated to providing timely and helpful support. Have a question? We're here for you every step of the way.