Brand Tone

Elegant, Ambitious, and Sensual. Sophisticated and aspirational, using evocative language to make the customer feel confident, glamorous, and at the center of attention.

Brand Values

• •Elegance and Sophistication
• •Quality and Craftsmanship
• •Accessible Luxury
• •Empowerment
• •Customer Experience

Best Practices

• •Lead with Elegance: All copy should maintain a refined and sophisticated tone, using words that evoke luxury, quality, and beauty.
• •Tell a Story: Frame products within a narrative to create an emotional connection; a dress is part of a special occasion or a boost of confidence.
• •Balance Aspiration with Warmth: While the tone is elegant, customer interactions should be warm and approachable to build a loyal community.
• •Match Visuals with Voice: The high-quality, luxurious tone of the copy must be supported by equally professional and elegant photography and videography.
• •Maintain Consistency Across Markets: Ensure the core voice of elegance and empowerment remains consistent across all markets, regardless of language.

Social Perception

Largely positive. Customers perceive the brand as reputable, stylish, and successful in delivering elegance and quality, often describing products as 'Superbă' (Superb). It is seen as a go-to for special occasion wear.

Copy Examples

• •It's more than a dress. It's a statement. The 'Sia Collection 2025' has arrived. Handcrafted in Romania, each piece is a tribute to timeless elegance and modern audacity. Find the one that tells your story. #SiaHouseOfDresses #MadeInRomania #ElegantStyle
• •Don’t just enter the room. Own it. With the 'Sia Bling' collection, every glance is a spotlight. Embellished with crystals and designed to mesmerize, this is your moment to shine. #SiaBling #EveningGlamour #TurnHeads
• •Command your day with quiet confidence. Our 'Sia Casual' office dress blends sophisticated tailoring with all-day comfort. Because true power doesn't need to shout. #WorkWear #ProfessionalElegance #SiaCasual
• •Your story deserves a signature scent. Introducing Sia Fragrances—luxury from Dubai, made for your life. Unforgettable, accessible, you. #SiaFragrances #LuxuryForLess #ScentOfSuccess
• •The centerpiece of your most cherished memories. From weddings to galas, discover the dress that will live on forever. Welcome to Sia House of Dresses. [Shop Now]