Brand Tone

empowering, supportive, authentic, and compassionate

Brand Values

• •Transparency
• •Self-Love
• •Truthfulness
• •Accessibility
• •Inclusivity
• •Mental Wellness
• •Empowerment
• •Ethical Practices
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document Shyr Beauty's tone (empowering, supportive, authentic, compassionate, transparent, inclusive), key messaging pillars (self-love, mental wellness, transparency, affordability, quality), "do's and don'ts" for language, and frequently used empowering phrases or affirmations (e.g., "Love you, for you," "You're Capable"). This ensures anyone creating content understands the brand voice.
• •Always Lead with Empathy and Empowerment: Frame messaging around supporting the customer's journey of self-love and well-being. Use "you" centered language that speaks directly to their feelings and aspirations. Highlight how products can help them feel good and express themselves, rather than just focusing on product features.
• •Maintain Transparency Authentically: When discussing ingredients, product benefits, or the brand's mission (including the #TalkAboutIt initiative), be straightforward, honest, and avoid jargon where possible. If challenges arise, address them with the same transparency.
• •Infuse Brand Values into All Communication: Whether it’s a product description, a social media update, or a customer service interaction, ensure the language subtly reflects Shyr Beauty's core values like inclusivity ("for every skin tone"), affordability, cruelty-free ethics, and the overarching theme of mental wellness.
• •Engage with the Community Consistently: Respond to comments and messages using the established supportive and friendly brand tone. Actively foster conversations, especially around the #TalkAboutIt topics, to reinforce the brand's commitment to community and well-being. This two-way communication helps solidify the brand's authentic voice.

Social Perception

mission-driven, ethical, and customer-focused brand

Copy Examples

• •Introducing 'I'm Radiant' ✨ Your new go-to shade for when you want your inner light to shine through. Our nourishing, vegan formula glides on smoothly, stays put, and reminds you of the beautiful glow you naturally carry. Because at Shyr Beauty, we believe makeup is a way to celebrate *you*. #ShyrBeauty #LoveYouForYou #ImRadiant #VeganMakeup #SelfLoveJourney
• •Beauty that feels good, inside and out. 💕 At Shyr Beauty, we're more than just makeup. We're a community built on transparency, self-love, and the power of embracing your unique story. Discover our range of high-quality, affordable, vegan, and cruelty-free cosmetics designed to empower you. Learn more about our mission and our #TalkAboutIt initiative: [Link to Website] #ShyrBeauty #MentalWellness #AffordableBeauty #CrueltyFree
• •Meet our Sheer Me Out Gel Tint – a whisper of color, a boost of confidence. Perfect for that natural, healthy flush on your lips and cheeks. Enriched with [Key Ingredient 1] and [Key Ingredient 2], it’s lightweight, hydrating, and builds to your desired sheer. Because beauty should be effortless and always make you feel like your best self. Love you, for you. #ShyrGelTint #TransparentBeauty #EffortlessGlow
• •Hi [Customer Name],At Shyr Beauty, we believe true beauty shines brightest when we feel supported and understood. That's why our #TalkAboutIt platform is so important to us. This week, we're discussing [Specific Mental Health Topic/Social Issue - e.g., 'The Power of Vulnerability']. Join the conversation, share your thoughts, and remember you're not alone. [Link to Blog/Forum]P.S. Feeling good on the outside helps too! Check out our new arrivals, crafted with love and transparency. #ShyrCommunity #MentalHealthMatters
• •What does 'self-love' mean to you? At Shyr Beauty, it's at the heart of everything we do – from our affordable, kind-to-skin products to our #TalkAboutIt chats. Share your thoughts below! 👇 #ShyrBeauty #SelfLove #Empowerment #CommunityLove