Brand Tone

Romantic & Emotional, Authentic & Natural, Friendly & Approachable, Professional & High-Quality

Brand Values

• •Authenticity: Capturing genuine emotions and moments.
• •Client Comfort & Connection: Ensuring clients feel relaxed and understood, fostering a friendly rapport.
• •Timelessness & Romance: Creating enduring images that celebrate love.
• •Quality & Professionalism: Providing high-standard photography and service.
• •Storytelling: Documenting the unique narrative of each couple's day.

Best Practices

• •Emphasize 'You' and Your Story: Focus the language on the couple and their unique experience.
• •Use Warm and Evocative Language: Incorporate words that convey romance, authenticity, and joy.
• •Maintain a Friendly and Approachable Voice: Write as if you're having a conversation with a friend. Avoid overly formal or technical jargon.
• •Highlight Client Experience and Comfort: Reiterate the commitment to making clients feel relaxed and at ease, as this is a key differentiator noted in reviews.
• •Showcase Professionalism Through Clarity and Value: Ensure the copy also clearly communicates the quality, the 'timeless' nature of the photos, and the value of capturing these memories professionally.

Social Perception

Clients perceive Breanna as an amazing photographer who is easy-going, makes them feel comfortable, and captures beautiful, natural photos. She is seen as professional, communicative, and a 'bundle of joy.' The perception is that of a skilled and personable photographer who genuinely cares about her clients' experience and delivering cherished memories.

Copy Examples

• •Headline: Your Love Story, Beautifully Told. Body: At Shutter and Frame, we believe your wedding photos should be as genuine and heartfelt as your love. We capture the real smiles, the quiet glances, and all the joyful moments in between, creating timeless images you’ll cherish forever. Let's make you feel comfortable, celebrated, and truly seen.
• •Headline: Light, Romantic, Timeless – Just Like Your Love. Body: Imagine wedding photos that feel effortlessly you. Our approach is all about capturing the natural beauty and emotion of your day with a light, romantic touch. From the first look to the last dance, we're there to document your unique story with artistry and care.
• •Headline: More Than Just Photos, They're Your Forever Memories. Body: You're planning a day filled with love, laughter, and unforgettable moments. We're here to capture every precious detail, ensuring you can relive the magic for years to come. With a friendly approach and an eye for authentic connection, Shutter and Frame turns your wedding day into timeless art.
• •Headline: Feel the Joy, Forget the Posing. Body: Worried about feeling awkward in front of the camera? Don't be! Our passion is making you feel relaxed and comfortable, so your true personalities shine through. We focus on capturing the candid joy and romance of your San Diego wedding, creating images that are as real and beautiful as your connection.
• •Headline: Your San Diego Wedding, Captured with Heart. Body: Breanna at Shutter and Frame is dedicated to providing a warm, personal photography experience. Specializing in light-filled, romantic wedding stories, we work closely with you to ensure your photos perfectly reflect your style and the beautiful beginning of your new chapter together.