Tono de Marca

Authentic and Relatable, Community-Focused and Local, Inspirational and Adventurous, Casual and Welcoming.

Valores de Marca

• •Love of Place
• •Community
• •Family & Entrepreneurship
• •Quality & Local Production
• •Connection to Nature

Mejores Prácticas

• •Always Weave in the "Why": Every piece of copy, from a social post to a product description, should connect back to the core brand story—the love for the Shuswap. Remind the audience that this brand was created to share that specific feeling.
• •Use Evocative, Sensory Language: Go beyond just describing the product. Use words that evoke the feelings of lake life: "warm campfire," "cool morning mist on the water," "the scent of pine," "sun-soaked docks." This transports the customer to the Shuswap.
• •Champion the Community: Regularly feature and tag local businesses, events, and photographers. Use the platform to lift up the entire community, which reinforces the brand's authentic position within it. This includes actively encouraging and sharing user-generated content.
• •Maintain a Relatable Founder's Voice: The origin story is a major asset. Write copy as if it's still coming from that passionate, down-to-earth perspective. Use "we" and "our" to create a sense of a small, family-run business that customers are a part of.
• •Connect Products to Experiences, Not Just Features: Instead of saying "durable hoodie," say "the hoodie you'll wear for every sunset boat ride." Frame every item as a companion for a specific Shuswap experience. This transforms the product from a simple commodity into a piece of essential gear for making memories.

Percepción Social

Shuswap Soul is perceived as an authentic lifestyle brand that genuinely represents the culture of the Shuswap region. Customers are not just buying clothing; they are buying a piece of the "Shuswap feeling" and a way to express their connection to the area. The brand is seen as a local success story, born from a teenager's simple goal and growing with community support. It is viewed as a community champion that actively participates in and promotes local life.

Ejemplos de Copy

• •It's more than a hoodie. It's for late-night talks, crackling campfires, and memories made under the stars. Our Classic Hoodie is designed for the moments that warm your soul. #ShuswapSoul #LakeLife
• •That Shuswap Feeling. Captured in every thread. Shop the new collection inspired by long days on the water and peaceful cabin mornings.
• •For The Love Of The Lake 🛶 | New Arrivals InsidePreview Text: Gear up for your next adventure. Our latest collection, printed right here in the Shuswap, has just landed.
• •From farmers markets to music festivals, we love seeing this community thrive! What's your favourite local spot or event in the Shuswap? Tag them below so we can all share the love! #SupportLocalShuswap
• •The perfect tee for your Shuswap adventures. Made from ultra-soft 100% ringspun cotton, this shirt is as comfortable on a hiking trail as it is on the boat. It’s not just clothing; it’s a tribute to the place we call home. Printed with care in Blind Bay, BC.