Brand Tone

Authoritative & Knowledgeable, Authentic & Pure, Caring & Trustworthy, Traditional & Respectful, Empowering & Holistic

Brand Values

• •Authenticity
• •Tradition & Heritage
• •Quality
• •Holistic Well-being
• •Accessibility & Trust
• •Natural Healing

Best Practices

• •Emphasize Heritage and Expertise: Consistently reference the brand's long history (since 1994), the founder Dr. Anil Agrawal, and the deep roots in Ayurvedic tradition to maintain an authoritative and trustworthy voice.
• •Prioritize "Purity" and "Natural" Language: Always highlight the use of pure herbs, natural ingredients, and traditional preparation methods. Avoid overly clinical or modern jargon that might dilute the Ayurvedic identity. Keywords: "100% Ayurvedic," "Natural," "Herbal," "Authentic."
• •Focus on Holistic Benefits and Root Causes: Frame product benefits not just as symptom relief but as contributions to overall well-being and addressing the underlying causes of imbalance, reflecting a caring and holistic approach.
• •Maintain an Educative Stance: Share knowledge about Ayurveda, the benefits of specific herbs, and healthy lifestyle practices. This reinforces expertise and empowers consumers. Use the blog and social media for this.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, product descriptions, or customer service interactions, the tone should remain consistent – authoritative yet caring, traditional yet accessible. Develop clear brand voice guidelines for all team members.

Social Perception

Trusted Source of Ayurvedic Products, Effective for Specific Ailments, Geared towards those seeking natural and traditional remedies, Growing Online Presence, Positive Customer Service

Copy Examples

• •Headline: Rediscover Nature's Wisdom. Heal from Within with Shushen Herbals. Body: For centuries, Ayurveda has offered a path to holistic well-being. At Shushen Herbals, we honor this ancient tradition, bringing you pure, time-tested herbal remedies, crafted with expertise and care since 1994. Experience the gentle power of authentic healing.
• •Headline: Tired of Temporary Fixes? Address the Root Cause with Ayurveda. Body: Shushen Herbals, founded by renowned Ayurvedic physician Dr. Anil Agrawal, focuses on long-term wellness. Our WHO-GMP certified formulations use only the finest herbs to help your body find its natural balance. Trust tradition, embrace vitality.
• •Headline: Pure Herbs. Proven Results. The Shushen Herbals Promise. Body: We believe in transparency and the potent efficacy of nature. Each Shushen Herbals product is 100% Ayurvedic, free from artificial ingredients, and created to support your journey to optimal health. Feel the difference authenticity makes.
• •Headline: Your Journey to Balance Starts Here. Consult Our Ayurvedic Experts. Body: At Shushen Herbals, we're more than just products; we're your partners in wellness. Connect with our experienced Ayurvedic doctors online to receive personalized guidance and discover the path to a healthier, more vibrant you.
• •Headline: From Ancient Texts to Your Modern Life: Authentic Ayurveda by Shushen Herbals. Body: Inspired by the legacy of Vaidhya Suṣhēna and the life-giving Sanjeevani Booti, Shushen Herbals is dedicated to bringing you the purest Ayurvedic solutions. Rescue your well-being from the demands of a hectic lifestyle with our trusted formulations.