Brand Tone

friendly, helpful, and value-oriented / playful and trendy

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Comfort and Quality
• •Wide Selection/Choice
• •Heritage and Experience

Best Practices

• •Always approach copy as if you're offering genuine advice to a friend. Use welcoming language, address customer needs directly, and avoid overly technical jargon.
• •Don't just state low prices; connect them to the quality and comfort of the brands offered. Phrases like "great value for quality footwear" or "affordable comfort" reinforce this.
• •While not the primary focus for all copy, occasionally referencing the "family business since 1984" or "decades of experience" can build credibility without sounding dated.
• •While TikTok copy can be more informal and use trendy slang, it should still reflect the underlying values of providing good shoes and a positive experience. The core message of quality and value shouldn't be lost.
• •Pay attention to the words and phrases customers use in their positive reviews (e.g., "comfy," "great service," "good price"). Mirroring this language can make the brand more relatable and authentic.

Social Perception

Generally Positive. Areas of Concern: inconsistencies in sizing and a returns process. Trustworthy (with caveats)

Copy Examples

• •Headline: Step into Your Comfort Zone (Without Leaving Your Style Zone). Body: At Shuperb, we believe you shouldn't have to choose. Decades of experience mean we bring you footwear that feels as good as it looks, from brands you love. Walk happy, live Shuperb-ly.
• •Headline: From School Runs to Weekend Fun, We’ve Got Your Family’s Feet Covered. Body: Finding the perfect pair for everyone can be a marathon. Shuperb makes it a walk in the park with a huge selection of stylish, durable shoes for men, women, and kids. Great value, happy feet, all in one place.
• •Headline: Love Brands? Love Savings? You've Come to the Shuperb Place! Body: Get your hands on Skechers, Crocs, Barbour, and more, all at prices that’ll make you smile. We’re passionate about shoes and even more passionate about bringing you unbeatable value.
• •Social Media Post (TikTok/Instagram): Visual: Quick cuts of different stylish shoes being unboxed and worn. Caption: New shoe day feeling = 💯! 😉 Which Shuperb find are you rocking this week? Show us your style! #ShuperbStyle #NewCollection #FootwearFashion #ComfortFirst
• •Email Subject: Remember That Perfect Pair? Your Feet Do. Body: Still thinking about those [Brand Name] [Shoe Type]? We get it. Quality comfort and style are hard to forget. With our easy shopping and great value, treating your feet is simpler than ever. Come on back to Shuperb!