Brand Tone

practical, promotional, and direct

Brand Values

• •Value for Money
• •Variety and Selection
• •Efficiency
• •Accessibility

Best Practices

• •Lead with Value: Always prioritize primary benefits like brand names, discounts, and price at the forefront of all copy.
• •Use Direct and Simple Language: Avoid overly creative or aspirational language, focusing on functional, clear phrases to drive action.
• •Leverage Brand Names as a Key Asset: Consistently feature popular brands stocked to add credibility and appeal to offers.
• •Reinforce Convenience at Every Step: Frequently mention 'fast delivery' and 'free UK delivery over £40' across all touchpoints.
• •Keep Product Descriptions Functional: Prioritize clear, factual information (brand, material, color, fit) over lifestyle narratives on product pages.

Social Perception

Shuperb is perceived as a reliable, no-frills online discount retailer. Positively, customers appreciate great prices and exceptionally fast delivery. Negatively, frustrations exist regarding slow/unclear returns, inconsistent communication, and occasional product issues.

Copy Examples

• •⚡Hush Puppies & Skechers up to 60% off – Ends Midnight!
• •Headline: Step Into Autumn. Sub-headline: Discover new season boots from Barbour, Rieker, and more. Free UK delivery over £40.
• •Your new favorite trainers are here. Shop the latest from Skechers, Calvin Klein, and Jack & Jones at prices you won't find elsewhere. 👟 Get fast, free UK delivery on orders over £40. Headline: Shuperb: Top Brands, Unbeatable Prices. CTA: Shop Now
• •From beach-ready Crocs to elegant Gabor sandals, our collection has every style you need for warmer days. Find your perfect fit and enjoy comfortable, stylish footwear all season long.
• •Subject: Still thinking it over? Body: The items in your cart are waiting for you. Complete your order now and get your new footwear with our fast & free delivery service (on orders over £40). Don't miss out on these great prices.