Tono de Marca

friendly, inspiring, and practical

Valores de Marca

• •Sustainability
• •Innovation and Convenience
• •Quality and Durability
• •Style and Joy

Mejores Prácticas

• •Always frame the copy around the convenience and ease the Shupatto bag brings. Start with the problem (e.g., "folding is a bother") and immediately present the "one-pull" feature as the elegant solution.
• •Employ words that evoke feelings of ease, joy, and smart living. Phrases like "save time, enjoy life," "effortless," and "clever design" reinforce the brand's positive identity.
• •Instead of leading with heavy environmental statistics, integrate the eco-friendly aspects as supporting benefits. For instance, "the convenience you love, made from materials our planet loves." This makes sustainability an inherent part of a great product, not just an add-on.
• •Briefly tell the story of the bag's origin that it was created to solve a common frustration. This adds depth and shows a commitment to user-centric design, building a stronger connection with the audience.
• •Ensure the photography and visual style on social media and the website match the copy's tone. Bright, clean, and action-oriented images of the bags in use will amplify the message of stylish convenience and practicality.

Percepción Social

The public perceives Shupatto NZ as a provider of high-quality, innovative, and eco-friendly products. Customers view the bags as a smart investment due to their durability and convenience. The brand is seen as a leader in the reusable bag market, offering a premium product that effectively combines style with function and sustainability. There's a strong appreciation for the thoughtful Japanese design. The brand aligns well with the growing consumer trend in New Zealand towards sustainable and ethically produced goods.

Ejemplos de Copy

• •Juggling groceries, kids, and a bulky bag? There rs a smarter way. The Shupatto bag folds away in a second with just one pull. More time for what matters, less time wrestling with your shopping bag. #ShupattoNZ #EffortlessLiving #SustainableStyle
• •Look good, feel good, do good. Our award-winning Shupatto bags are made from 100% recycled materials and designed to last. Make the switch to the last reusable bag you ll ever need. #OnePullWonder #SustainableNZ
• •Tired of messy, hard-to-fold reusable bags? We heard you. That s why the Shupatto was designed in Japan to close instantly with a single pull. Discover the magic of thoughtful design and transform your daily errands. #Shupatto #InnovativeDesign
• •Your new favorite travel companion has arrived. Incredibly lightweight and compact, the Shupatto bag fits in any pocket or carry-on, ready for market finds or extra souvenirs. Travel lighter and smarter. #ShupattoTravel #NZMustDo
• •More than just a bag, it's a daily essential. Crafted from a single piece of durable, recycled fabric with waterless printing, the Shupatto is built to withstand your busiest days and over 100 machine washes. Invest in convenience that lasts. #BuiltToLast #QualityDesign