Brand Tone

Bold & Confident, Trendy & Fashion-Forward, Empowering & Inspirational, Direct & Sassy, Approachable & Relatable

Brand Values

• •Self-Expression & Individuality: Encouraging clients and customers to express their unique style.
• •Confidence: Aiming to make women feel fantastic and empowered through their wardrobe.
• •Quality & Style: Providing fashionable pieces and expert styling services.
• •Transformation: Helping clients and customers elevate their look and, by extension, their self-perception and even careers.
• •Entrepreneurship & Empowerment: Sharing business knowledge through "FaShun Biz 101."
• •Customer Service: Emphasizing personalized attention and meticulous service in her styling.

Best Practices

• •Channel Shun's Voice: All copy should echo Shun Melson's confident, direct, and empowering personality. Ask: "How would Shun say this?"
• •Use "FaSHUN" Deliberately: Continue the playful and unique branding of "FaSHUN" in relevant contexts to reinforce brand identity.
• •Emphasize Transformation and Confidence: Frame product benefits around how they will make the customer feel powerful, stylish, and self-assured.
• •Stay Current and Trendy: Language should reflect the fast-paced nature of fashion, using contemporary slang and references where appropriate, while still maintaining a level of sophistication.
• •Engage Directly and Boldly: In social media interactions and marketing, don't shy away from direct calls to action and confident assertions about style and self-worth. Be approachable yet authoritative.

Social Perception

As a Celebrity Stylist (Shun Melson): Highly respected and sought-after, known for her ability to create head-turning looks for celebrities and significantly impact their public image. She is seen as an authority in fashion. As a Brand (House of FaShun): Perceived as a source for trendy, bold, and often glamorous fashion items that reflect Shun Melson's signature style. It's seen as accessible to those who aspire to a celebrity-inspired look. The brand is also associated with providing styling solutions and advice. Customers seem to appreciate the quality and the unique items offered. There is an association with high customer satisfaction.

Copy Examples

• •Instagram Post for New Dress Arrival: "Stop traffic. Drop jaws. Our new [Dress Name] isn't just a dress, it's a MOOD. Ready to own every room you walk into? Shop the link in bio. #HouseOfFashun #ShunMelsonStyle #StatementMaker"
• •Email Subject for a Sale: "Your Closet Called. It's Begging For This FaSHUN Upgrade (at a steal!)."
• •Product Description for a Bold Accessory: "Don't just enter the room, ANNOUNCE your arrival. This [Accessory Name] is for the woman who isn't afraid to shine. Wear it like you mean it. #FaShunApproved #BoldAccessories"
• •Facebook Ad for Virtual Styling: "Tired of that 'nothing to wear' drama? Let celebrity stylist Shun Melson bring the FaSHUN to YOU. Book your virtual styling session and let's unlock the confident, stylish queen you truly are. #VirtualStyling #ShunMelson #StyleTransformation"
• •Website Banner for "FaShun Biz 101": "From Side Hustle to Empire: Shun Melson's FaShun Biz 101 spills ALL the secrets. Stop dreaming, start DOING. Get the E-book & Webinar now! #BossMoves #FashunBiz"