Brand Tone

energetic, confident, bold, and personable.

Brand Values

• •Confidence & Empowerment: Encouraging women to feel good and express themselves through fashion.
• •Style Transformation: Helping clients and customers elevate their look and, by extension, their lives and careers.
• •Inclusivity: Catering to a diverse range of body types with extended sizing.
• •Quality & Uniqueness: Offering distinctive, high-quality pieces that stand out.
• •Entrepreneurial Spirit & Hustle: Embodied by Shun Melson's own journey and her #NeverNotWerkin hashtag, and shared through her "Fashun Biz 101" platform.
• •Customer Focus: Providing excellent customer service and a personalized shopping experience.

Best Practices

• •Embody Shun's Voice: Write as if Shun Melson herself is speaking – confident, energetic, and with a touch of her signature "FaSHUN" flair. Use empowering language.
• •Highlight Transformation & Confidence: Focus on how the clothes and styling services make the customer feel – not just how they look. Emphasize the transformative power of fashion.
• •Be Inclusive and Relatable: While aspirational, ensure the language welcomes women of all sizes and backgrounds. Share customer testimonials and user-generated content to build community.
• •Use Strong Calls to Action: Encourage engagement and shopping with clear, direct calls to action that reflect the brand's energetic pace (e.g., "Shop Now," "Get The Look," "Unleash Your Style").
• •Maintain Visual & Verbal Consistency: Ensure that the visual branding (bold, stylish imagery) aligns with the written copy across all platforms, from website to social media posts and email marketing. Use hashtags like #HouseofFaShun, #ShunMelson, #FaShun, #NeverNotWerkin consistently.

Social Perception

trendsetting, stylish, and reliable.

Copy Examples

• •Stop blending in. Start standing out. Our new collection is here to unleash your inner FaSHUN icon. #HouseofFaShun #BeBold
• •From street style to center stage, Shun Melson knows FaSHUN. Get the look that gets you noticed. Shop now and own your power! #ShunMelsonStyle #NeverNotWerkin
• •Tired of clothes that don't get you? We design for ALL of you. Fabulous, fierce, and in every size. Discover your perfect fit at House of FaSHUN. #FaShunForAll #BodyPositivity
• •It's more than just an outfit, it's a transformation. Let Shun Melson's expert eye guide your style journey. Book your virtual styling session today! #StyleElevation #ConfidenceBoost
• •That feeling when your outfit is as on point as your ambition. 🔥 Get ready to conquer in House of FaSHUN. #BossBabe #FaShunStatement