Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Family and Connection
• •Servant Leadership
• •Faith
• •Affordability and Style

Best Practices

• •Maintain a Personal and Approachable Tone: Always write as if you're talking to a friend. Use conversational language, emojis where appropriate, and don't be afraid to show the personalities of the founders.
• •Highlight the Value Proposition: Consistently emphasize the combination of affordability and on-trend styles in your messaging. Use phrases like "luxe for less," "affordable style," and "on-trend finds."
• •Incorporate Storytelling: Share behind-the-scenes content, the story of how the business started, and features on the mother-daughter-in-law duo. This will continue to build a strong connection with your audience.
• •Use a Clear Call-to-Action: Every piece of copy should have a purpose. Use clear and direct calls-to-action like "Shop Now," "Learn More," "Get the Look," and "Join the VIP List" to guide your customers.
• •Engage with Your Community: Actively respond to comments and messages on social media. Ask questions in your captions to encourage interaction and make your followers feel like they are part of the Shuggie & Co family.

Social Perception

Shuggie & Co is perceived by its customers as a reliable and go-to source for stylish and affordable women's clothing. The positive reviews and lack of negative feedback suggest a high level of customer satisfaction. The brand is seen as trustworthy, with fast shipping and quality products that align with their descriptions. The personal touch of the mother-daughter-in-law team seems to resonate well with their audience, fostering a sense of connection and loyalty.

Copy Examples

• •Hello, sunshine! ☀️ Our new floral maxi dress has just dropped, and we're already dreaming of all the places we'll wear it. Perfect for brunch with the girls or a romantic sunset dinner. Tap to shop and get ready to turn heads! #shuggieandco #newarrival #floraldress #summerstyle
• •Treat yourself! Our mid-season sale is ON, with up to 50% off on some of our best-selling styles. Don't wait – these pieces are flying off the shelves! Shop now and snag a deal. 😉 #shuggieandcosale #shopsmall #boutiquefashion #sale
• •Hey VIP! ✨ As a special thank you for being part of our community, we're giving you early access to our upcoming collection. Get ready to fall in love with these new looks before anyone else! Plus, enjoy an exclusive 20% off your next purchase with code: VIPLOVE. #shuggieandcovip #exclusive #newcollection #shopsmall
• •One top, three ways! ✨ Watch how we take our favorite basic tee from casual to chic. Which look is your favorite? Let us know in the comments! 👇 #styletips #howtostyle #fashionhacks #shuggieandco #outfitinspiration
• •Effortless Style, Delivered. Discover your new favorite outfit in our collection of curated, on-trend pieces. #shuggieandco #womensfashion #onlineshopping #boutique