Tono de Marca

Playful, Youthful, and Trendy

Valores de Marca

• •Quality and Creativity
• •Community and Connection
• •Fun and Positivity
• •Aesthetic Appeal

Mejores Prácticas

• •Embrace Emojis and Youthful Language: Consistently use emojis to add personality and visual flair. Use casual, upbeat language and trendy slang where appropriate (e.g., "vibe," "spill the tea," "it's giving..."), but avoid overusing it to the point of being inauthentic.
• •Prioritize Visual Storytelling: The brand is highly visual. Every piece of copy should complement the vibrant, high-quality images and videos. Let the visuals do most of the talking and use copy to add context, personality, and a clear call-to-action.
• •Engage, Don't Just Broadcast: Actively respond to comments and messages with the same playful and friendly tone. Ask questions in captions to encourage interaction and make followers feel like part of the Shuffle Bubble community.
• •Keep it Positive and Energetic: The copy should always reflect a positive, fun-loving attitude. Focus on words that evoke happiness, enjoyment, and excitement (e.g., "happy," "dreamy," "perfect," "vibrant," "sparkle").
• •Be Consistent Across Platforms, But Adapt the Format: While the core tone (Playful, Youthful, Trendy) should remain the same everywhere, tailor the message delivery to each platform. Use concise, punchy captions with strong visuals on Instagram; create fast-paced, entertaining video content for TikTok; and foster community discussion and share announcements on Facebook.

Percepción Social

Perceived as a fun, modern, and desirable place for high-quality, tasty, and visually appealing bubble tea; a trendy spot for youth. There is potential for brand name confusion with a local dance studio.

Ejemplos de Copy

• •Spill the tea! 🍑✨ Meet our new Peachy Dream Boba. It’s the perfect, juicy escape your week has been waiting for. Grab yours and add a little sparkle to your day! #ShuffleBubble #BobaLife #NewFlavor #HelsinkiEats #PeachyKeen
• •(Upbeat, trending audio) Text on screen: Ever wonder how we get the perfect chew? Video: Quick cuts of staff laughing, cooking boba pearls, shaking a drink with flair, and handing it to a happy customer. Caption: The secret’s in the shuffle! 😉 Come get the happiest drink in Helsinki. #ShuffleBubble #Boba #BehindTheScenes #GoodVibes #Finland
• •Your afternoon just got a whole lot better! ☀️ Shuffle Bubble is your spot for the freshest boba in town. Bring a friend and find your new favorite flavor. We’re located right here in Helsinki, ready to make your day! #ShuffleBubbleHelsinki #BubbleTea #SupportLocal #FikaTime
• •Headline: Sip, Smile, Repeat. Sub-headline: Discover your flavor obsession. From creamy classics to fruity explosions, every cup is a vibe. Button: Order Now
• •(Image of two different, colorful bubble teas side-by-side) Text: If your Tuesday had a flavor, which would it be? Poll: 🍓 Strawberry Swirl vs. 🥭 Mango Tango #ShuffleBubble #BubbleTea #DecisionTime #Drinkstagram