Brand Tone

aspirational and traditional, yet accessible

Brand Values

• •Quality and Craftsmanship
• •Tradition and Heritage
• •Customer Satisfaction
• •Exclusivity
• •Global Accessibility

Best Practices

• •Lead with Heritage and Quality: Always anchor the brand story in its 27-year history and commitment to quality craftsmanship. Use words that evoke a sense of timelessness and superior make.
• •Maintain an Aspirational Vocabulary: Use evocative and elegant language such as "exquisite," "legacy," "handcrafted," "masterpiece," and "timeless" to describe products, reinforcing the brand's premium positioning.
• •Balance Tradition with Modern Appeal: While highlighting traditional designs, frame them for the contemporary woman. Speak about how the garments fit into modern events and celebrations, from weddings to festive parties.
• •Let Visuals and Copy Work Together: On platforms like Instagram, ensure the caption complements the visual. If the image is grand and luxurious, the copy should be concise and equally elegant. For behind-the-scenes content, the tone can be slightly more personal, sharing the "making of" story.
• •Emphasize Global Reach with Local Roots: Consistently mention the brand's Mumbai heritage while highlighting its international service. This creates a powerful narrative of an authentic Indian brand with global appeal and reliability, backed by trusted logistics partners.

Social Perception

The public perception of Shubham Collections is largely positive, seen as a reliable one-stop destination for high-quality Indian ethnic wear with excellent customer service and a wide variety of choices. They have established a reputation for quality and reliability over their many years in business.

Copy Examples

• •Drape Yourself in Legacy. Discover 27 Years of Unmatched Craftsmanship in Every Thread.
• •Your forever begins with a masterpiece. Our new bridal lehenga, handcrafted with intricate details and timeless elegance, is more than a dress—it's the start of your story. #ShubhamBridal #EthnicElegance #IndianWedding
• •An Heirloom for Your Wardrobe ✨ Inside: Our Most Exquisite Sarees Yet.
• •From Mumbai to the world, Shubham Collections brings you the pinnacle of Indian ethnic fashion. Experience the vibrant colors, rich fabrics, and impeccable designs that celebrate your unique style. Shop our new festive collection now and enjoy worldwide shipping!
• •Woven with tradition and designed for the modern woman, this pure silk saree is a testament to timeless grace. Each motif tells a story of heritage, while the lightweight feel ensures you move with effortless elegance. A perfect symphony of quality and artistry, ready to make your moments unforgettable.